Digital OOH's top networks driving half-billion ad exposures a month April 15, 2011 by Super UserNielsen has released its latest Fourth Screen Network Audience Report, which reports every quarter on audience exposures by Digital OOH networks. The latest numbers for Q4 2010, released Thursday, says the “average minute audience” for adults 18+ across 12 participating networks was up nearly 250%, compared to the eight networks that were compared in Q4 …
German study suggest 3D advertising more effective April 14, 2011 by Super UserThe German firm SKOPOS Institute, which does market and communication research, has issued with its client effectiveness results of auto-stereoscopic 3D ads. The October 2010 study for Tridelity AG , which markets glasses-free 3D display technology, involved 312 people divided into two equal groups, all of them shown an ad spot done in either 3D …
Digital OOH Forum: The method behind Target's interactive gaming area April 14, 2011 by Super UserTrevor Kaufman, the CEO of interactive firm Possible Worldwide, had a really interesting session at the MediaPost Digital OOH forum in New York on how his firm used web design ideas and a lot of methodical R&D to come up with a better way of selling gaming console releases in Target. What they came up …
Digital OOH Forum: 2/3 of US networks have less than $1M revenues April 14, 2011 by Super UserWell I was merrily watching the live stream from New York from the comfort of my armed mountain compound high above Lake Ontario when the feed went kablooey (sorry for the technical term). Hopefully somebody grabs a hammer and beats the appliance back into cooperation. Before that happened, Patrick Quinn from PQ Media led things …
Four Winds takes pilot cruise with ferry system April 12, 2011 by Super UserDenver-based Four Winds Interactive has announced an interesting pilot program with the Washington State Ferries system that communicates with passengers while on the water and at the terminals. Currently installed on two two vessels and at the Seattle and Bainbridge Island terminals, the solution sends out important alerts and announcements through digital signage screens. The …
Groupe Viva takes on Quebec ad sales for Canada's biggest c-store network April 12, 2011 by Super UserMontreal-based Groupe VIVA has worked a deal with Toronto’s Pinpoint Media Group to sell the Quebec media inventory for the 550 Couche-Tard stores installed with Pinpoint screens. Viva also has access to extend Quebec buys into the stores in English Canada, which operate under the Macs banner. The chain has about 1,400 stores in all, and does screens …
Adcentricity works research partnership for purchase intent-driven Digital OOH ad targeting April 12, 2011 by Super UserAdcentricity has worked a partnerships with The Nielsen Company and Environics Analytics that will enable brands to target Digital OOH campaigns based on predictive consumer behaviors, psychographics and purchase intent data. The rationale is that media agencies and brands are typically fed limited consumer data like age, gender, DMA, and income, and it’s not enough. …
More consolidation: RMG lands exec airport lounge network April 11, 2011 by Super UserRMG Networks has acquired Executive Media Network Worldwide (also known as EMN), a Denver-based company that controls virtually all of the place-based video media assets in the U.S.-based frequent flyer lounges of United, Continental, Delta, US Airways, Alaska, KLM, Lufthansa and Air France. EMN also has rights to sell video media assets in the terminals …
OVAB's first Middle East meeting this week April 11, 2011 by Super UserOVAB Europe is officially expanding its footprint this week with an inaugural event for the Middle East-North Africa region set for Wednesday in Dubai. If that’s where you are based, the meeting is from 4-6pm at Eclipse, which I assume is a bar or restaurant in the Intercontinental Hotel at Dubai Festival City, a massive …
Zoom unveils data-driven programming for its big and growing health club network April 7, 2011 by Super UserZoom Media & Marketing sent an email blast around about its new “FlexCast” scheduling platform for the 3,500 or so health clubs where it is running programming. Developed by Zoom’s ClubCom division, the platform is a mechanism that helps tailor programming to venues while also developing deep profiles about each of those venues. Simply by …
