Christie marks two years for its Tiles November 11, 2011 by Dave Haynes Christie Digital’s PR team sent a note around Thursday rolling up the big moments for its MicroTiles product, which is two years old as of this week. Some of the big jobs they have done are well-known and covered – like the London Stock Exhange, NASCAR Hall of Fame and Arsenal Media’s BuzzWalls, but what …
Visit Norway, from your subway seat November 11, 2011 by Dave Haynes [vimeo id=”31475670″ width=”600″ height=”350″] A couple of students at the Miami Ad School are getting some attention online for an advertising project that uses LED light bars to create advertising in subway tunnels. The technology – which has been around for a few years now – uses the motion of the subway trains to create …
DSA-CETW Mixer Snapshots November 11, 2011 by Dave Haynes Digital Screenmedia Association president David Drain sent along snappies of the mixer they had Monday night ahead of CETW, which wrapped up earlier today. So, evidently the night had drinks and enough food you had to sit down and shovel. And a barbershop quartet … And a Republican presidential candidate. Nice.
ComQi goes Shazam, but is it magical? November 10, 2011 by Dave Haynes I haven’t seen a release, but did see a DailyDOOH post up yesterday, as well as tweets from the vendor, trumpeting a deal between ComQi and Shazam – a mobile app that recognizes and identifies music files. Shazam has a BIG user base among iOS and Android handset users who fire up the app when …
Lots of interactive signage goodies in IPG’s new(ish) media lab November 10, 2011 by Dave Haynes IPG Mediabrands, described as the “media innovation unit” of the $34-billion media holding company Interpublic Group, has launched a whiz-bang media lab in its New York offices. The IPG Media Lab, says a release this morning, is the world’s first, and the industry’s most highly-invested immersion and exploration center dedicated to bringing the most promising …
Digital Signs For Dummies now available, via Scala November 9, 2011 by Dave Haynes Say whatever you want to say about the software firm Scala and its product, but one thing there is no debate about is the company’s marketing smarts. I don’t think any competing company comes close in that department, and it looks like the Scala folks have made another smart and cheeky move by sponsoring and giving …
Awards: DSA Crowns Its Content Kings (updated) November 9, 2011 by Dave Haynes The Digital Screenmedia Association handed out its inaugural Crown Awards last night, and based on Tweets from Paul Flanigan of Saddle Ranch Digital (and a judge of the thing) and my own decoding, here’s the UNOFFICIAL winner’s list: Updated: Here’s the official list the DSA has now posted: Category – Point of Wait Gold: Complete …
Guest Post: Measuring the Advantages of Retail Digital Signage November 9, 2011 by Rich Ventura Shipments of digital signage displays to the retail sector are expected to triple by 2013, according to market research firm iSuppli Corp. That’s encouraging news in an industry that faces an uncertain holiday buying season. Yet digital signage alone won’t transform a particular retail store or chain. A thoughtful approach must accompany any digital signage …
rAVe: Visix launches monthly digital signage webinar series November 8, 2011 by rave Visix is launching a monthly webinar series on digital signage. Each 30-minute session is free for all participants and will cover both product-specific and general digital signage topics. Webinars will be led by members of the Visix Client Services Group, including software trainers and content designers. The first webinar – Mass Alert Notifications within AxisTV …
Augmented reality install lets mall-goers experience National Geographic November 8, 2011 by Dave Haynes As spotted by OOH-TV … This is a campaign for the National Geographic Channel, in Hungary, that combined augmented reality and a big LED board for an immersive experience that let people at a shopping mall virtually intermingle with wild and extinct animals. Very cool stuff, and reminiscent of that Fallen Angel campaign done for …
