Stratacache co-sponsors city-wide charity dinner in hometown November 22, 2011 by Dave Haynes Stratacache is one of the donor/sponsors for a massive Thanksgiving dinner on Thursday in its hometown of Dayton, Ohio. More than 500 volunteers will serve up a free turkey dinner to people who are struggling through the recession, or just lonely. The organizers expect to serve one ton of turkey, 1,500 pounds of coleslaw, green …
Updated: Kinetic says Eyes On not mandatory for OOH buys in New Year November 21, 2011 by Dave Haynes Kinetic Americas has clarified a news story yesterday that suggested the media planning agency was no longer going to buy any Out Of Home that was not measured by the Traffic Audit Bureau for Media Measurement’s “Eyes On” ratings. The story suggested the world’s largest planner and buyer of OOH would only buy Eyes On-rated media starting …
Back in the saddle November 21, 2011 by Dave Haynes OK, back from a very busy few days in California and Oregon, and a buncha airplane rides that included landing gear that wouldn’t go up, ground fog and turbulence. Whee! Things I learned traveling: you can rent a car now without ever talking to anyone (Alamo kiosks), major hotels think offering less than 20 TV …
On the road November 15, 2011 by Dave Haynes Business traveling the rest of week – posts will be spotty, at best, and probably lacking images because I am humping a little iPad and not a heavy laptop. Back at desk in a few days.
ScreenScape gives free trial subscriptions in deal with Panasonic November 15, 2011 by Dave Haynes So when I saw the headline Unleash The Power of Place-based Media, I immediately thought of Keith Kelsen and his book of pretty much the same name. The title always makes me think of growling baritone voices and monster truck rallies, and gets my attention. But turns out this headline just “borrowed” that phrase, and is …
Radio City Music Hall gets projection-mapped for Rockettes November 14, 2011 by Dave Haynes It’s hard not to like 3-D projection mapping – the complicated but big-impact process of blasting big visuals on irregular surfaces. We’ve seen it done on ancient churches and big office towers, and on the iconic roofline of the Sydney opera house. Now the Rockettes’ Christmas show at Radio City Music Hall – which I …
PRN renews content deal with NFL Network November 14, 2011 by Dave Haynes Are NFL highlights the sort of thing that will draw eyeballs to Digital OOH screens? Sometimes, yes, I’d imagine. In other circumstances, more of a maybe. Premier Retail Networks, Inc. (aka PRN) has renewed an agreement with the NFL Network to show touchowns, picks and big hits on in-store media network screens it manages and …
Immersive Labs gets nice profile in NY Times November 14, 2011 by Dave Haynes I don’t know who does public relations for New York start-up Immersive Labs, but whoever that may be gets a hat tip. The company, which fuses face pattern detection with ad serving, has been profiled on Fox Business and was part of a business reality TV series on Bloomberg. And this weekend, the company got …
NanoLumens diversifies product line, and now goes outdoors November 11, 2011 by Dave Haynes I have been watching NanoLumens for about 2 1/2 years now, really liking the display product but always thinking the line needed to get a little more diversified to get end-users interested. It looks very much now like that diversity thing is addressed. The Atlanta company was at Customer Engagement Technology World this week showing off …
rAVe: Sales Of Commercial Flat Panels Grow 9 Percent In Past Year November 11, 2011 by rave Sales of large (26”+) flat panel displays made for commercial applications, such as digital signage, continue to increase according to the latest DisplaySearch Monthly Large Format Commercial Displays Sell Through Report. “In contrast to slowing sales of flat panel TVs for at-home consumer enjoyment, monthly sell-through of FPDs designed specifically for commercial applications are up …
