Introducing DOOHgood: digital screens for relief efforts and causes April 28, 2011 by Super UserDOOH4relief was the near-instant and widely embraced effort to use Digital OOH and digital signage screens to drive donations to the Red Cross societies in several countries to relief efforts in Japan. We need to develop some numbers around that still, but what was clear is that the spots produced by companies ran on scores …
Ardinger new president of Digital Screenmedia Association April 27, 2011 by Super UserNanonation’s Brian Ardinger is the new president of the Digital Screenmedia Association. Ardinger, the SVP & Chief Marketing Officer for Nanonation, was named at the same time as a new advisory board. Brian is on the right in this photo. Other officers elected include: Executive Vice President – Digital Signage: Lou Giacalone, Founder CoolSign, Haivision Executive …
17,000 people talking about signs this week … at a different show April 26, 2011 by Super UserHere’s something to think about … There are scores of companies and their staff attending the CETW show this week in San Francisco, talking about the more advanced aspects of the digital signage, digital OOH and interactive display sectors. Same week, there are 17,000 people in the sign industry wandering around the aisles of International …
CETW in San Fran: Not there, but if I was … April 26, 2011 by Super UserThe tail-end of one big RFP and the front-end of another one I am starting to pull together for a client means there’s no way I can take a few days off to get all the way west to San Francisco for Customer Engagement Technology World, which starts today or tomorrow, depending on what you …
First responder-focused digital signage network starts to roll April 20, 2011 by Super UserIt has to be at least three years ago, probably more, when I was in touch with a retired firefighter who was putting together a screen network targeting first responders in the U.S. and Canada. The idea was to put screens in all the firehalls and base stations and run relevant programming for them. The …
signagelive now lets clients run platform in language of choice April 20, 2011 by Super UserNew digital signage software releases don’t get a lot of play here because once I start doing that, I am opting in on relaying an unending torrent of stuff. But …. now and then stuff comes along that’s a little different or important. UK-based signagelive (note: I do some writing for them and CEO Jason …
DSA announces industry excellence award winners April 18, 2011 by Super UserThe Digital Screenmedia Association has announced its inaugural Industry Excellence Award winners, honors intended to recognize the best digital signage, mobile and self-service kiosk technology deployments across a variety of vertical market segments. The list below lists the winners and, nicely, provides the backgrounders on what the projects were about and point to videos so you can …
Silos make selling Digital OOH at agencies tough: agency CEO April 18, 2011 by Super UserTim Hanlon, CEO of Velociter, a strategy and investment firm that is part of the Interpublic Group empire, was part of a power panel at last week’s Digital OOH forum in New York. The panel was focused on the agency perspective on Digital OOH and what was needed to drive more activity. While the others …
Putting up a screen does not make you a medium: agency CEO April 18, 2011 by Super UserLast week’s Digital OOH forum in New York, run by the trade publisher MediaPost, was a too-rare opportunity to get insights and candor from very senior agency people. I’ve been going through my notes and think it’s worthwhile to dig a little deeper into what some of them had to say. First up is Connie …
Looking at the Digital OOH numbers game April 16, 2011 by Super UserThe MediaPost Digital OOH Forum on Thursday in New York had several very solid panels. One of the things that struck me in watching the live stream through the day was the network numbers game. Patrick Quinn of PQ Media did his thing on where the sector is at and going, and indicated there were …
