STRATACACHE Teams With Merchandising Giant RockTenn February 27, 2012 by Dave Haynes STRATACACHE CEO Chris Riegel and his guys have worked a very nice deal with the largest in-store display fixture company in North America to drive the use of retail digital signage and STRATACACHE’s very clever transparent transparent LCD chiller and cabinet displays. RockTenn Merchandising Displays is the big boy in this space by a factor …
Preset DSE Mixer: Sponsor/Partner Profiles – DailyDOOH, TargetPath February 27, 2012 by Dave Haynes Just a week or so now until Digital Signage Expo and the big Preset Group mixer in Las Vegas. We’re run through a pile of profiles, but we’re not done yet. Sponsor – DailyDOOH Well if you are reading this there is an excellent chance another stop on your daily web travels is DailyDOOH. The …
Yowza: Digital OOH Network’s Looking For $400K VP Sales February 26, 2012 by Dave Haynes Not sure who (though I can guess), but a NY headhunter has a job posting up for: Vice President, National Advertising Sales Music & Entertainment Channels, Digital Out of Home Networks One of the world’s most successful interactive and DoubleClick accountable digital networks broadcasting DOOH interactive entertainment is seeking a talented senior most advertising sales executive …
Start-up Locbit Brings AdSense Approach To Digital OOH Advertising February 25, 2012 by Dave Haynes One of the nice spin-off benefits of organizing the Preset Mixer at DSE each year is making first contact with people and companies I don’t know at all. There’s always a handful of unfamiliar company names that pop up in the EventBrite registration list, and I usually trace back the email addresses to see what …
Book Of Digital Signage Revelations: RIM Started As A DS Company February 24, 2012 by Dave Haynes I was having a quick run through my RSS feeds and noticed a curious B&W photo of three very nerdy-looking guys posing with a couple of old TVs and what look like calculators, in front a shopping mall Kmart. ADVERTISE ON ME. I ATTRACT CUSTOMERS! reads one CRT. The other brands THE BUDGIE SYSTEM. What …
Preset DSE Mixer: Sponsor/Partner Profiles – Harris, Coxcom February 24, 2012 by Dave Haynes The profiles continue as the days count down on The Preset Group DSE Mixer. If you didn’t get a program at the door, we’re rattling through all the sponsors and tech partners who are helping make the annual pre-DSE networking event come together. Sponsor – Harris Harris is a massive company with a big broadcast …
Kinetic Explores Moods, Attentiveness Of Digital OOH Subway Audience February 24, 2012 by Dave Haynes The big UK OOH planning group Kinetic Worldwide has put out some research that explored the perceived mood and attentiveness to advertising of people using the underground rail system in Glasgow, Scotland. Quoting Kinetic, the research found that “while contact numbers were highest during peak commuting hours, panels were more effective throughout the day as people …
Preset DSE Mixer: Sponsor/Partner Profiles – WireSpring, Real Digital Media February 23, 2012 by Dave Haynes The profiles keep coming for the various companies helping out with the big Preset DSE Mixer. The NFC-enabled name badges are being printed, visuals and tech are coming together and we have things like door staff worked out. We’re still trying to figure out where we’ll have the break-dancing elephants come in and whether the …
Virtual Flat Lady Now Chattering Away At The Bay February 23, 2012 by Dave Haynes The Globe and Mail, one of Canada’s national newspapers, has a piece up this week about retail marketing technology and the latest appearance of the talking flat lady – those virtual greeters that use projectors, Vikuiti film and actors who have no tendencies for talking with their hands. The concept was interesting four or so …
New Research: Smartphone Activity In Retail, And What That Means For Digital Signage February 22, 2012 by Dave Haynes Nielsen is advancing some of the findings from its upcoming U.S. Digital Consumer Report, and the data on smartphones should be instructive for companies that target retail environments or have retail end-user clients. The data backs up conventional wisdom that people whip out their fancy battery-chewing phones not to watch movie trailers and YouTube vids …
