Remarkably Dumb Digital Shopping Cart In Beta Testing February 29, 2012 by Dave Haynes [youtube id=”16GiO8EEVpE” width=”600″ height=”350″] Bill Gerba saw and tweeted this, correctly noting So, so dumb. He saw it on Engadget, which saw in on The Verge, which saw it on Geekwire … so now that we have followed the bread crumb trail, here’s the story: Whole Foods is testing a motorized, digital shopping cart thing …
Preset DSE Mixer: Sponsor/Partner Profiles – DMG, Planar, Content Interface February 29, 2012 by Dave Haynes And finally, phew, we reach the last but not least of the sponsor and partner profiles for the Preset Group DSE Mixer on Tuesday night in Lost Wages … Sponsor Profiles – Diversified Media Group Known mostly as DMG, this company has been a sponsor for all three Preset Mixers and were quick, as always, …
Cirque Coming To DSE … Well Sorta February 29, 2012 by Dave Haynes [youtube id=”2Rrree9VV3M” width=”600″ height=”350″] Arrangements have come together to get a version of the BuzzWall that Arsenal Media did for Sun Life Financial and put it in the Christie booth next week at DSE in Las Vegas. The experiential wall has Christie’s MicroTiles as the focal point, and Arsenal’s content is as good as always, …
Hellberg: Get Your Story Right February 29, 2012 by Pat Hellberg My Preset Group partner Pat Hellberg doesn’t write often, but when he does, it’s always good. With almost two decades working with one of the world’s great brands behind him, ex-Nike guy Pat is one of too few “experts” in this sector who can speak with genuine authority about content. As DSE approaches next week, …
Pro AV Giant Extron Bails On Infocomm, ISE February 28, 2012 by Dave Haynes I don’t know the AV sector to pass much judgment, but found it interesting to read that pro AV electronics giant Extron is pulling out of its industry’s two biggest trade shows. After serious reflection and review, says president Andrew Edwards, I have decided to make a significant change to our tradeshow schedule. Effective this …
CODACAN Names New Board, New Strategic Plans February 28, 2012 by Dave Haynes The Canadian Out-of-Home Digital Association (CODACAN) had its Annual General Meeting last week, electing a new slate of Directors and signing off on plans to build up the organization and industry profile in 2012. The new Board is Bruno Pupo of LG Electronics, John Brosseau of Consumer Media Solutions, Haroon Mirza of Intel, Joe Cotugno …
Preset DSE Mixer: Sponsor/Partner Profiles – rAVe, Flixio February 28, 2012 by Dave Haynes Sponsor: rAVe [Publications] My content partner on this blog is also one of the sponsor partners for this year’s Preset Group DSE Mixer. If you are on the AV-tech side of this business you probably know all about rAVe and its Type AAA founder-owner Gary Kayye. rAVe provides coverage of the commercial (ProAV) and residential …
signagelive Partners With Data Host Giant Rackspace February 28, 2012 by Dave Haynes The term cloud has entered the mainstream and applied to pretty much anything that uses the intertubes to communicate. You could argue any networked digital signage platform is cloud-based, I suppose. But when I think of a cloud-based platform, I think in terms of shared servers – somewhere else – that provide resources, software, and …
Research: Ad Overload Taking Toll February 28, 2012 by Dave Haynes It’s no real revelation when research confirms what’s been evident for years – people think they are bombarded with advertising. But it’s instructive to get real data on what gets under their skin and how they respond. It’s also fascinating to see the device that scares the crap out of many Digital OOH ad people …
Small Change Makes Big Difference In Terrific Mobile-Digital OOH Screen Campaign February 27, 2012 by Dave Haynes [youtube id=”WYlLCXHoUc4″ width=”600″ height=”350″] Love this. Clever. Visually engaging. Crosses platforms. Highly social. And best of all it is doing something meaningful, as opposed to trying to get people to buy stuff they don’t need or junk food they shouldn’t eat. The Microloan Foundation, a UK charity providing small business loans to women in sub-Saharan …
