Follow The Money Dep’t: Local Media Digital Spend Strong And Growing March 22, 2012 by Dave Haynes The research consulting firm BIA/Kelsey’s newest U.S. Local Media Forecast (for 2011-2016) anticipates strong growth in the digital segment of local media advertising through 2016. The firm anticipates local online/interactive/digital advertising revenues will climb from $21.2 billion in 2011 to $38.5 billion by 2016, a compound annual growth rate (or CAGR for you MBA types) …
Polish Digital OOH Network Switches To BroadSign March 22, 2012 by Dave Haynes There’s nothing like a Chapter 11 bankruptcy filing to install confidence in prospective clients, so I am sure the guys at BroadSign were very keen to get word out of a software win with a third-party ad network that deploys in some of the major grocers in Poland. BroadSign’s ad-focused SaaS platform should be driving …
DSE Doing Another Speed-Dating Weekend March 19, 2012 by Dave Haynes The Digital Signage Expo people have sent out a note rounding up sponsors for a DSE Spring Industry Forum, to be held May 20-23 in Ft. Lauderdale. This event could, therefore, be held in Bill Gerba’s backyard, though I am not sure all the crime scene tape is gone yet. The event – I was …
CETW: Why I’m Not Going, And Reasons To Go March 19, 2012 by Dave Haynes A few people have sent me notes recently asking if I was going to CETW and could we meet up? Unfortunately, I’m not. And I think that’s the case for a lot of people in the pure-play (if there is such a thing) digital signage sector. I like the show and think the JD Events …
Five Vendors I Wish I’d Seen At DSE March 16, 2012 by Dave Haynes The challenge with going to a trade show in an industry I’ve been around since we were making displays with stone tools and mud is that it is really hard to walk through that place and not end up in lengthy chats with friends. So two days was nowhere near enough for me to have …
Canada Telecom Giant Bell Buys Astral Media March 16, 2012 by Dave Haynes Media concentration is a big issue in Canada, and it just got bigger as the country’s largest telecommunications company BCE Inc. – which already owns TV networks and newspapers – just bought Quebec-based Astral Media, which owns specialty TV channels and radio stations, and one of the largest OOH-Dogital OOH footprints in the country. The deal …
NYC’s Urban Panel Subway Network Wisely Adds Rider Updates March 16, 2012 by Dave Haynes This seems like such an obvious thing to be doing that you wonder they’ve not always done it, but the New York MTA, which operates the vast subway system, and CBS Outdoor have finished deploying and activating an Urban Panel network of some 100 doubled-sided displays over the stairwells leading into busy stations. The screens …
Nike Raises Bar For Digital Retail In New London Pop-up Store March 15, 2012 by Dave Haynes Nike has opened a new retail space that pretty seriously raises the bar on what experiential digital look like for brands and consumers. The NikeFuel Station & NikeiD Studio at Boxpark in East London is located in the world’s first pop-up mall – a temporary shopping centre built out of shipping containers. The general area is one …
rAVe: Kayye On Extron’s Opting Out Of Major Pro AV Shows March 14, 2012 by Dave Haynes Since breaking the news that Extron is no longer exhibiting at the InfoComm USA or Integrated Systems Europe shows two weeks ago, we’ve had a deluge of comments on our website, our LinkedIn page, our Facebook page and even ourTwitter feed. And, the opinions have been all over the place. On one side are those …
Canada’s Astral Adds NFC To OOH Capabilities March 14, 2012 by Dave Haynes Montreal-based Astral Out-of-Home, one of the largest OOH media companies in Canada, has announced plans to start using NFC technology with its street furniture inventory in two major markets. Astral is using Vancouver-based Gauge Mobile’s capabilities to let consumers walk up with their smartphones to transit posters – static or digital – and tap a …
