DSF Looking For Legislators March 28, 2012 by Dave Haynes If your heart races at the mere mention of things like committees and strategy initiatives, subsections and ratifications, you have my condolences … and my suggestion that you might be one of the few and proud who would actually enjoy being on the Legislative Committee of the Digital Signage Federation. The organization’s 2012 Legislative Committee …
FT Projection Maps Data Graphics In Grand Central March 28, 2012 by Dave Haynes The Financial Times international business newspaper is running a somewhat interactive Digital OOH campaign highlighted by a big projection thing in one of the cavernous halls of New York’s Grand Central Terminal. The campaign is intended to put the spotlight on the paper’s efforts in data-driven journalism – which is a lot of what business …
Miller Learns Secret Handshakes, Gets Launch Codes, For DSA March 27, 2012 by Dave Haynes Jared Miller has been briefed on the secret handshakes, fitted for his robes and handed the briefcase with the launch codes as he takes over as President of the Digital Screenmedia Association, aka the DSA. Miller, by day just the mild-mannered Managing Director, Self-Service & Emerging Technology for United Airlines, was elected to the post …
FTC’s New Privacy Report Addresses Digital Signage Face Detection Tech March 26, 2012 by Dave Haynes The US Federal Trade Commission has released a new report on consumer privacy that tries to cover the waterfront on concerns Americans have about everything from tracking their online and mobile habits to the anonymous video analytics technology being heavily marketed these days by Intel and a host of smaller companies. The FTC report is …
Research: CBS Outdoor Finds Interactive OOH Little Known Or Used in Europe March 26, 2012 by Dave Haynes CBS Outdoor has released a March 2012 study, done by Kantar Media, looking at the use and understanding of interactive technologies for out of home in Europe, and the results suggest the technology is still very much in its early adopter years. The study, done last fall in six countries and involving more than 9,000 …
Immersive Labs Helps Drive Pepsi’s SXSW Zeitgeist March 23, 2012 by Dave Haynes New York-based Immersive Labs is back from what sounds like a very cool few days working with PepsiCo at the massive SXSW interactive conference in Austin, Texas, which I am thinking I need to start attending. The startup – which does a face pattern detection-ad serving and analytics mash-up for digital OOH – was invited …
Social TV Is Interesting, But Is It The Answer? March 23, 2012 by Dave Haynes There have been a pair of lengthy posts in the last 24 hours – manifestos, of sorts, on the wobbly state of the Digital Out Of Home space and calls for the industry to start thinking about Digital OOH being more aptly framed as Social TV. rVue and its founder Jason Kates issued a lengthy …
Guest Post: Digital Out-Of-Home No More March 22, 2012 by Jason Kates An Open Letter to the Digital Out-Of-Home Industry [dropcap]W[/dropcap]e are in the midst of a revolution. Not the violent, noisy, two-sides-fighting-against-each-other type but the quiet, almost unnoticed variety that is whispered among colleagues but no one really wants to discuss publicly. That’s not to say there haven’t been casualties. There have been plenty and more …
Nielsen Forecasts Growth In Experiential Retail March 22, 2012 by Dave Haynes Consumer research giant Nielsen has released a new white paper that takes a look at how retail will evolve over the next five years, with an outlook that sees formats blurred, experience and entertainment raised in importance and technology having a more pervasive, consumer-facing footprint. Called What’s In Store, In-Store For U.S. Retail In 2016, …
NZ Museum Piece Blends Modern Tech With Traditional Maori Cloaks March 22, 2012 by Dave Haynes Tony Scott of Wallflower Advanced Digital Signage in Auckland, New Zealand (bucket list destination) sent along a note and case study link to an interesting museum project that blends traditional Maori culture with very modern technology. Artist TeRongo Kirkwood was commissioned by Creative NZ to create a new body of work, representing the Kahu or Maori Cloak, …
