DSF Gets Its Education Co-Chairs April 11, 2012 by Dave Haynes The Digital Signage Federation got a couple of people to stick up their hands and volunteer to co-chair the DSF’s Education Committee. Karen Varrone, President of the Mission Group, and George Yunis, Senior Director, Creative Services for ARAMARK, are the happy tag-team. Says the release: In addition to curating the programming for our monthly webinar …
Pharmacy Digital OOH Network Releases Nielsen Research April 11, 2012 by Dave Haynes Healthcare giant Cardinal Health has released research on the Digital OOH network it runs in retail pharmacies – with a Nielsen study suggesting ad recall levels are solid and a tangible cause and effect of spots and consumer behaviour. The 900-site Pharmacy Health Network runs ads and educational content on panels in view of people …
Screenfeed Adds Video News Feed And Content Moderation Tools April 11, 2012 by Dave Haynes I’m often not sold on the idea of news as valuable content on digital screen networks (it’s not exactly hard content to get if you’re interested), but if you are going to do it, do it well. It’s the reason I like Minneapolis-St. Paul-based Screenfeed, which DOESN”T do news tickers and pretty carefully curates and …
MediaPost Digital OOH Forum: Trading Desks Are Coming … At Some Point April 11, 2012 by Dave Haynes The afternoon sessions at the MediaPost Digital OOH forum in NYC kicked off with a panel on the idea of data-driven media buying and planning. The panel covered the waterfront from people controlling budgets to people trying to tap into those budgets, and if there was a takeaway, it would be that there is a …
MediaPost Digital OOH Forum: Medium Has A Long Way To Go April 11, 2012 by Dave Haynes The unfortunate thing about watching the streaming video from today’s MediaPost Digital Out Of Home Forum in New York is that what the agencies are saying now is not a hell of a lot more encouraging than it would have been at the 2009 version of this event. I have been passively watching through the …
RMG Decides To Sell What Sells April 11, 2012 by Dave Haynes You can sum up the muted announcement by RMG Networks that it is unloading some of its vertical networks and focusing on executive travel in a handful of words – they’re going to sell what sells. The company sent around a quasi press release Tuesday that “announced its intentions to expand and focus on its …
CODACAN Planning Digital OOH Summit For May In Toronto April 10, 2012 by Dave Haynes The Canadian Out-Of-Home Digital Association has organized what it is calling a Summit on May 17th in Toronto to talk about the medium – with “a lively discussion featuring industry experts, brand managers and senior agency executives (who) will add colour to how this dynamic medium is shaping today’s advertising landscape.” As is appropriate for Canadians, …
The Rise Of The Digital Signage Device April 10, 2012 by Dave Haynes We are finally starting to see the expected transition of digital signage applications from being PC-based to smart device-based. We first saw a commercial product in the SpinetiX solid-state networked media player about three years ago, but it has not had a lot of take-up in the market because the price of the unit was …
Follow The Money Dep’t: Global Ad Spend Up 7.3% April 9, 2012 by Dave Haynes Research giant Nielsen has issued a year-end wrap-up of global ad spending for 2011, aggregating numbers from around the world and reaching the conclusion actual spend was up everywhere … except Europe. Nielsen said media buying was “impacted by natural disasters, political uprisings, and the ripple effects of financial crises in both the U.S. and …
Budget Buckets And DSPs Among Topics Of Digital OOH Forum This Week In NYC April 9, 2012 by Dave Haynes MediaPost is having its 4th Digital Out Of Home Media Forum on Wednesday in NYC, and the line-up looks pretty solid – though there is a healthy selection of people who seem to ALWAYS been in front of a mike at these sorts of things. I was hoping to go for once, but I will …
