Sightings: Office Lobby Network In UK Re-brands April 18, 2012 by Dave Haynes I got into the still strange world of digital signage and digital OOH almost exactly 13 years ago, finding myself wearing a hard hat and riding on top of an elevator up a skyscraper in Calgary. I was putting screens in elevators, and part of the deal was figuring out how to get the signal …
Does Dolby’s New Overlay Finally Make Glasses-free 3D Viable? April 18, 2012 by Dave Haynes [youtube id=”Gkybyqrc4B4″ width=”600″ height=”350″] A news release last week from Dolby and Philips sent me on a mini-rant about PR that is full of grandiosity and devoid of substance. It was announcing new glasses-free 3D tech to be shown at the National Association of Broadcasters show in Las Vegas this week, and there are now …
Please Don’t Steal Me! April 18, 2012 by Dave Haynes This could be dropped in the clever, weird or impractical bucket, or all three. Delphi Display Systems has introduced a “Digital Sidewalk SignBoard” that sticks a daylight readable display into an old school cafe chalkboard you parked outside of pubs and restaurants. The idea is you get the advantage of digital but the quaintness of …
Pitch In: Relay For Life April 18, 2012 by Dave Haynes Tom McGowan of Four Winds Interactive sent a note around last night asking for a little profile for something his daughter, Heather Torgersen, is doing – raising money for cancer research. If you were at The Preset Group DSE Mixer this year, you saw three women handling check-in and throwing out the unruly. That was …
Tech: How To Get A Dead Rapper For Your Next Concert April 16, 2012 by Dave Haynes There’s lot of buzz today in tech blogs about the virtual appearance of long-dead rapper Tupac Shakur at the Coachella music festival in California this weekend. Most of the buzz is about the ethics of having a dead guy perform at a live show (at least he wouldn’t have had a ridiculous dressing room rider …
DPAA Adds Board Spots For Vendors April 16, 2012 by Dave Haynes The Digital Place-based Advertising Association (DPAA) has amended its bylaws and will now allow suppliers to serve on its board of directors alongside network operators, with as many as four new seats at the big boy table opened up to suppliers. This would theoretically allow deep-pocketed research firms like Nielsen to get involved at a board level, …
Company Q&A: Silver Curve’s Bryan Crotaz April 16, 2012 by Dave Haynes A note came in from the UK technology consultancy Silver Curve about a new hire. Given I’m not sure that many people on this side of the pond know much about the company, I asked Managing Director Bryan Crotaz if he’d do a quick interview with me to lay out some background on the firm. …
New Titanic Belfast Centre Makes Heavy Use Of Projection Tech April 13, 2012 by Dave Haynes The £97 million visitor attraction Titanic Belfast is now open in Northern Ireland, telling the story of the Titanic’s construction in Belfast and its maiden voyage 100 years ago. The morning show Canada AM has a crew there, and were showing some of the visuals at the museum, which seems to talk on both the …
Dolby, Philips Announce New Glasses-Free 3D Format (But That’s It) April 12, 2012 by Dave Haynes I have read this release a few times and now marvel at how the PR managed to generate so much nothing. The nut of it is that the two companies, which both have a lot of experience in 3D (though Dolby’s is on the cinema projector side), say they will show a new format at …
Awards: MediaPost Hands Out Digital OOH Creative Honors April 12, 2012 by Dave Haynes InWindow Outdoor won the Best in Show award yesterday at the MediaPost Digital Out-of-Home Media Awards ceremony in New York, held at the tail-end of that day-long Digital OOH forum. The award was for that Run with Ryan campaign for Asics that was installed in New York’s Columbus Circle subway station. The installation, which has …
