Using Video To Get Your Message Out March 26, 2014 by Super User This is a visual medium, so I have regularly harped away about how few companies use video to market their products, services or successes. There’s some really good stuff out here and there, but it can cost a bunch of money to produce, and budget fears probably stop a lot of video ideas in their tracks. …
You’ve Got 60 Seconds To Find The Mind You Just Lost March 26, 2014 by Super User Here’s the scariest digital signage application I’ve seen in ages. From Digital Signage Today: The University of Southern California has become the first U.S. university campus to offer a burrito vending kiosk, reports The Daily Trojan. After installing its burrito vending kiosks at two gas stations in Los Angeles earlier this year, Burritobox selected USC for the site …
NanoLumens Touts Three Years of Making It In America March 26, 2014 by Super User It is really hard for a North American company to compete with Chinese electronics manufacturers because buyers inevitably think price, but one of the foils to that is the whole “made right here” pitch. It’s a healthy element of the value proposition from NanoLumens, which has a great product but also has lots of Chinese …
Barco Buys X2O Media In $21M Deal March 19, 2014 by Super User The Belgian display firm Barco has acquired Montreal’s X2O Media in a $21M (CDN$) cash deal. “X2O Media perfectly complements our offering and skills portfolio, and is an important step in our strategy to expand our portfolio beyond video and imaging,” says Eric Van Zele, CEO of Barco in today’s announcement. “Customers’ expectations regarding workflow and …
Time To Pave The Dynamic Digital Park March 18, 2014 by Super User It’s a month out from the ISA International Sign Expo in Orlando and it’s reasonable at this point to suggest attempts to drop digital signage into the traditional sign industry’s big North American show have not been all that successful. The “Dynamic Digital Park” off in one corner has lots of empty slots and the vendors who …
Aussie Mall’s OOH Ad Plan Is All Digital, No Print March 18, 2014 by Super User Here’s an interesting little story out of Melbourne, Australia that shows how digital is genuinely displacing conventional print: the city’s new Emporium shopping centre will have Australia’s biggest external digital sign, more than 30 digital advertising panels, and no print advertising. From the trade publication ProPrint: Australia’s largest retail advertising media company, oOh! Media, has won …
Harris Broadcast Re-Brands As Two New Entities March 17, 2014 by Super User Harris Broadcast has re-branded itself with a pair of new handles – Imagine Communications and GatesAir – and laid out its future path which, not surprisingly, makes no mention of continuing to play in the overcrowded digital signage sandbox. The companies had a MediaDay at Madison Square Garden in New York today to outline its marketplace directions: Imagine Communications …
JC Decaux Acquires CEMUSA in 80M Euro Deal March 17, 2014 by Super User The biggest OOH company in the world just took out one of its competitors, and got some prime ad properties in the process. JCDecaux SA has signed an agreement for the acquisition of 100% of CEMUSA for an “enterprise value” of 80 million euros. The closing of the transaction, says a release today, is subject …
New Nielsen Data Suggests Big Recall, Credibility Numbers For Retail Pharma Network March 17, 2014 by Super User Looking for some fresh and credible data to make your case about Digital OOH effectiveness? Here’s some new audience-research data from Nielsen about Cardinal Health’s digital advertising network for retail pharmacies, called Pharmacy Health Network. The network had 63 percent recall, and 74 percent of those interviewed indicated ads are more believable when viewed in a pharmacy. PHNTV …
Google Q&A: How The Tech Giant Plugs Into Digital Signage March 14, 2014 by Super User I had quick chat with Vidya Nagarajan of Google in the Intel booth at DSE. She was there answering questions about the Chrome platform and the potential use cases for digital signage. I followed up with a series of questions, via Google’s communications folks, and Vidya kindly got back to me with answers. Here’s what the …
