Why Finding A Niche Is Key For Many Digital Signage Vendors April 14, 2014 by Super User I’ve been doing some speaking lately, talking about where the digital signage sector is at and where it is going. One of my key messages is that the current count of software and solutions providers is even less sustainable these days because the supply-demand thing is getting even more out of whack. While we’re regularly …
Digital OOH Sees 13% Growth In 2013: DPAA Report April 14, 2014 by Super User Digital OOH advertising grew at a 13% clip in 2013, says the Digital Place Based Advertising Association in a new report. The DPAA says only online ad spend is growing faster, and revenue growth for ads on public-facing digital screens far exceeded that of the overall U.S. ad industry, even TV and out-of-home. According to Miller, …
Shopper Marketers Bring Pharmacy Digital OOH Network To Ireland April 10, 2014 by Super User I’ve seen shopper marketing companies nibble around the edges of the digital signage and digital OOH sectors through the years, but a company called Visualise has taken a bigger bite and gone in on a partnership that sees screens going into a Irish pharmacy chain. Visualise and the Belgian digital media firm iDklic are rolling …
Global Ad Spend Up, Mobile Biggest Growth Driver: ZenithOptimedia Report April 7, 2014 by Super User The giant ad agency holding group ZenithOptimedia has issued a report this morning predicting that global ad spend will grow by 5.5% in 2014, reaching US$537B by the end of this year. That number is up from the December 2013 version of its quarterly forecast – owing primarily to what’s seen as stronger growth in the …
Ronin Gets New COO-CFO; Former CFO Joins RNIN Alumni Company (No Really) April 2, 2014 by Super User I don’t tend to cover management changes or new hires in this sector as my reader analytics tell me very conclusively that almost no one gives a crap. However, this one is kind of interesting. Wireless Ronin has appointed John Walpuck as its new Chief Operating Officer and Chief Financial Officer, replacing Darin McAreavey, who resigned …
DPAA Shifts Annual NYC Summit to November; Now Same Week AS CEW April 2, 2014 by Super User The Digital Place-Based Advertising Association’s 7th annual Video Everywhere Summit will be held on Tuesday, Nov. 4 at the Crowne Plaza Times Square in New York. The event has shifted from October into early November and is now lined up with the Ad-Tech and CEWorld trade shows that run concurrently at the Javits Convention Center …
Captivate Buys Office Media Network April 1, 2014 by Super User In what you’d likely call common-sense and inevitable, the two digital OOH networks that competed for the ad dollars aimed at the business crowd have become one. Captivate Network is buying Office Media Network for undisclosed terms of cash and stock. The strategic consolidation creates North America’s largest in-office media network and leverages the strengths …
RMG Year-End Financials Show $14M Operating Loss, But Sales Gains March 31, 2014 by Super User RMG Networks Holding Corporation has announced its financials for Q4 and also for 2013, showing a big operating loss, but suggest at least in the narrative that things are heading in the right direction. It’s complicated because the reporting looks at the periods both before RMGN blended in Symon and listed on the stock market, and …
Popstar Networks Is Now NextDSS March 28, 2014 by Super User Building my list of companies in this eco-system took me to some research dead-ends with companies, notably the Kansas City-area software company Popstar Networks. The site was DOA, so I tweeted about wondering what became of the firm. Turns out last summer they were acquired by a client, Cinema Scene Marketing, and re-branded as NextDSS. …
Are There Really 300 Digital Signage Software Options? March 28, 2014 by Super User For the last few months I have, in free moments, been trying to build a list that identifies and categorizes the digital signage eco-system. It’s a big job and I even subbed out some of the work to someone in Croatia to spend a many hours searching, decoding and validating companies. So far, I have …
