Projects: Christie’s Experiential Networks Adds Emagine Cinema October 15, 2015 by Super User Christie is continuing to roll out its Christie Experiential Networks digital signage/digital OOH program in cinemas across the US, among the latest the Emagine Palladium theatre in Birmingham, Michigan. The new moviehouse is part of Michigan-based Emagine Entertainment, and is among 200 or so Christie plans to have installed this year with a lobby-based, ad-supported network. …
Signage Buyers Growing More Sophisticated, Says Four Winds CEO Levin October 12, 2015 by Super User Four Winds Interactive is having its first big conference in Denver next week – an event called Forward that is something of a departure from typical software company events that are mostly about product education, sales and contract retention. The agenda for this event is instead populated mainly by outside speakers, albeit most of them partners or major …
Newad Adding 1,500 Screens To Canadian Digital OOH Network October 8, 2015 by Super User Montreal’s Newad has announced plans to grow into what would be one of the largest digital OOH networks in Canada, with a goal of 4,000 digital ad boards switched on by the end of 2016. That announcement comes several weeks after Newad acquired the majority of Zoom Media’s major networks in Canada. “The advertising industry is …
PRN Back In, IZ-ON Out, In Wake Of Stratacache Acquisition October 8, 2015 by Super User The PRN brand is back in the wake of the acquisition of the shopper marketing firm by STRATACACHE. That means the team based in San Francisco will toss out its IZ-ON Media business cards and letterhead and once again use the PRN handle, which was and maybe still is short for Premier Retail Networks. “The acquisition …
First CorpComm and EduComm Expos About Quality, Not Quantity October 6, 2015 by Super User The CorpComm Expo and EduComm Expo – both of them spin-offs from the mother ship Digital Signage Expo – were run for the first time last week in Atlanta, at the Georgia World Congress Center. I didn’t go, and was off all last week, so I sent a few emails around to get a sense of how …
Freshwater Tightens Brand Name, Moves, Expands, As Business Triples October 5, 2015 by Super User Big congratulations to my friends down at the newly re-branded Freshwater Digital, the Grand Rapids, Michigan agency and solutions provider known for several years by the mouthful title of Freshwater Digital Media Partners. The new, tighter brand has been launched as the company makes some other moves. Freshwater moved to new office/warehouse space, hired several more staff, …
DPAA Numbers Suggest Digital OOH Revenue Outpacing All Other Media In 2015 October 5, 2015 by Super User The Digital Place Based Advertising Association (DPAA) put out new numbers today suggesting the Digital OOH sector’s revenue growth rate for the first half of 2015 outpaced all other major media. Based on information collected by the certified public accounting firm Miller, Kaplan, Arase from digital place-based networks – including both DPAA members and non-members — …
And We’re Back October 5, 2015 by Super User And we’re back. What’d I miss? I dutifully ignored all but a couple of email-based fires, so for all I know there were big mergers and massive product announcements. What I do know from last week is playing golf on fairways lined by 2-foot-tall fescue (Monday) or saturated from rain (Wednesday) is hard, but not as …
Gone Foraging In The Woods (Golfing) September 24, 2015 by Super User Taking Friday and next week off, so few (or more likely no) posts. Playing golf with son. Based on my time at the driving range today, I will spend a lot of time in the trees. Everything, EVERYTHING, pushing right at the moment. Sigh. Regular programming resumes Oct. 5th.
Pix: Pre-DSrupted DSF Networking Event September 17, 2015 by Super User Here’s a stack of pix from the Digital Signage Federation event at Yorkdale shopping centre on Tuesday night, courtesy of Stephanie Gutnik of BroadSign. There were roughly 50 people, who were broken up into teams of 4 to go on a signage scavenger hunt in the ritzy mall – noting everything from the excellent to the …
