Belgian OOH Company Markets To Captive Smoking Audience July 6, 2016 by Super User I’m not exactly a frequent traveler to Europe, but what time I’ve had over there left me with the impression damn near everyone still smokes. So I’m not surprised a digital OOH product called Ashvertising is still around. A reader sent me a pic (below) he grabbed of one of these hybrid screens/ashtrays outside an …
5 Tips On Increasing Employee Commitment Using Digital Signage July 4, 2016 by Luis Villafane Guest Post: Richard Fortin, ITESMEDIA Sadly, many employees show up at work day after day without any real motivation. Worse still, some are there only to work their hours and collect their paycheque. It’s hard to imagine they’re very committed to the success of their company. Commitment has become a major management concern. It’s the number one …
The Next Wave Of Interactive Sidewalk Kiosks Will Sniff For Leaks And Log Traffic Jams July 1, 2016 by Super User hat tip to @thegreatgadsby for noticing this … The tech publication Recode has a really interesting post up about how those interactive stations that are showing up on big city streets, replacing phone booths, are much more than information hubs with free Wi-Fi supported by digital OOH ads. The product that Google-backed Sidewalk Labs is marketing …
On The Road – Limited Posts June 28, 2016 by Super User Traveling this week and tied up with a consulting client, so posts will be limited … at best. Back to regular frequency later this week.
Cannes Lion-Winning Data-Driven Campaign Ties Discounts To Butt-Ugly Winter Temperatures June 26, 2016 by Super User There’s no end of talk out there about digital OOH being part of integrated marketing campaigns that span mediums and use data, but not nearly as many real-world examples of it being done … but here’s one. Canadian workplace apparel retailer Mark’s won a Bronze Lion under the Creative Data category at the Cannes Lions awards …
DSF Meet & Greet Mixer Set For Minneapolis On July 21 June 22, 2016 by Super User The Digital Signage Federation is holding another one of its Meet & Greet Networking events next month – an evening function on July 21 at the Microsoft Training Center in Edina, MN, which is suburban Minneapolis. The event will have drinks and nibblies, and feature presenters from Microsoft, talking about personalization of digital signage in retail. The DSF …
Webinar At 1 ET Today On Using Data In Digital Signage June 21, 2016 by Super User I’m up midday at Omnivex’s offices in the north part of Toronto to do a Q&A webinar on how data can be used to drive digital signage. It’s more of a chat than a formal presentation, and I’ll toss questions at Omnivex President Jeff Collard about how this stuff is done. Omnivex was doing data-driven digital signage a decade and …
Curious: OOH Media Firm Acquired By Insurance Holding Company June 21, 2016 by Super User Most of the mergers and acquisitions that happen in this industry have some obvious rationale behind them, but news that the Canadian OOH firm Rouge Media Group is now owned by an insurance holding group isn’t one of them. Formerly private, Rouge is now majority-owned by Fairfax Financial of Toronto, which owns a bunch of insurance and …
InfoComm 2016 Roundup: Any Surface Is A Canvas June 17, 2016 by Super User InfoComm 2016 in Las Vegas left systems integrators and visual designers with a vast menu of possibilities for turning just about any surface into a digital canvas. The annual pro-AV show – which focuses on audio-visual gear – had two full convention center halls of diverse technology, and attracted 10s of 1,000s of attendees – …
Ad Campaign Hyper-Targets Apartment Rentals To Digital Posters In NYC Neighbourhoods June 17, 2016 by Super User You’re reading more and more lately about the impact data will have on future advertising and visual communications, and here’s a small ad campaign, now running in New York, that shows some of the possibilities. Those LinkNYC interactive information stations that are popping up around Manhattan and the boroughs, replacing phone booths, are there to provide …
