Projects: Turning Stone Casino Makes Digital Part Of Guest Experience July 27, 2016 by Super User I’m outside of Syracuse, NY for part of this week, hanging out at Seneca Data’s annual Partner Connect conference, held at a casino resort. First time at the conference, which is really well packaged and executed – something that probably makes sense because the Syracuse-based pro computing solutions company is populated by persnickety engineers and …
BroadSign Goes Public With Patent Battle Plans July 26, 2016 by Super User The Montreal-based digital signage software firm BroadSign has taken the somewhat unusual approach of announcing to its industry brethren that it’s going after a company it regards as a patent troll. In a note from CEO and principal shareholder Burr Smith, the company says T-Rex Property AB has, since 2012, filed 59 cases (and counting) against digital …
Projects: Virtual X-Ray Scans Mazda 3 At Trade Show July 22, 2016 by Super User A Colombian company came up with a very clever idea for showing what’s under the hood, and more, of a new Mazda 3, for a marketing show in Bogota. Vinilo Lab put a 65-inch display panel on a track that slid along the front of the car display, creating the effect that the monitor was scanning …
Digital Signage Federation Hangout Update – July 2016 July 22, 2016 by Super User Guest Post: Ryan Cahoy, Rise Vision, on behalf of the DSF Education Committee Want to hear from your peers in digital signage and keep up with the latest trends without the sales job? Check out the Digital Signage Federation (DSF) free Google Hangout series, featuring DSF member experts sharing their thoughts and views on a variety of …
Digital Trends Showcase Moves Down Road To The Falls For 2016 July 21, 2016 by Super User The guys who do the annual Digital Trends Showcase in Toronto – which has run each fall for the last few years – have moved on down the highway to Niagara Falls, Ontario for this year’s event. The event – which I’ve not been to for various scheduling or traffic avoidance reasons – puts several …
Board The Queen Mary For A Digital Signage Tour, Aug. 10th July 20, 2016 by Super User Digital Signage Expo is planning an informal tour and mixer on the Queen Mary cruise liner, which has been a part of the Long Beach, CA waterfront for many years as a working museum hotel and restaurant. The August 10th event will run from 5:30-7:30 p.m. on the ship. At rush hour, it’s about a three …
Go Vertical, Or Go Home July 20, 2016 by Super User A few conversations in recent weeks have reinforced a conclusion I made some time ago about software and solutions companies in the digital signage business: they need to get vertical. Many companies, particularly the smaller ones, badly need to find a vertical market and make it their own. Being a generalist, in a field crowded with generalists, could be …
Projects: London’s Waterloo Station Gets Slimed By Ghosts July 11, 2016 by Super User This is well done – an immersion zone on London’s Waterloo Station promoting the Ghostbusters remake. The campaign broke today in the rail station, launched by Sony Pictures and run via ad-concession owner JCDecaux today. A news release says: The campaign activity is augmented with a variety of global media-firsts debuting at the Waterloo Station spectacular. Oozing, …
Projects: Monster’s Nice Multimedia Charging Stations At ATL July 8, 2016 by Super User This is a nice example how a blend of digital display, analog print and necessary functionality can all blend together into an effective digital OOH ad piece. Monster Media has a campaign in bustling Atlanta Hartsfield Airport for Royal Caribbean International, the cruise ship company. The campaign has a series of smartphone charging stations on …
Visionect’s Epaper Digital Door Signs Win Red Dot Industrial Design Award July 7, 2016 by Super User The little E Ink meeting room signs marketed by Slovenia’s Visionect are among the winners of a big industrial design award competition, called Red Dot. Visionect’s Joan Meeting Room Assistant won in the Product Design category of the awards. The competition attracted almost 5,200 entries this year, from 57 countries, and a look through the winners has …
