Top 10 Digital Signage Sales Pitches To Call B.S. On October 3, 2016 by Mitch Leathers Guest Post: Luis Villafane, Maler Digital Signage Some 16 years spent running corporate networks of all sizes has taught me a few things about content management software and the people behind those products. I’ve learned there’s some good stuff. Not perfect, but good. And I’ve learned there’s a lot of crap. I mean A LOT. …
Visionect Broadens E-Ink Meeting Room Sign Options September 28, 2016 by Super User I’ve spoken to several companies in the last 2-3 weeks who have all confirmed meeting room signs are a hot little segment for them. As noted in the past, I call them the Gateway Drug for Digital Signage. In the case of Slovenia’s Visionect, meeting room signs are a core product on their own, and …
Australian Digital OOH Medical Network Rolls Up Competitors September 27, 2016 by Super User The Australian point-of-care digital media company Medical Channel has raised $25 million (Australian dollars) in an investment round that allowed it to acquire and take out rival firm Community Network. This comes a few months after its acquisition of another rival firm, Medical Media, in February. The four year old network reaches an audience of 6.25 million viewers per …
Face Pattern Tech Used In Fun Interactive GMC Campaign September 26, 2016 by Super User The whole serve-content-based-on-who/what-is-in-front-of-a-screen thing has never really taken off for the video analytics people, but here’s a fun campaign that does a nice job with the technology. A campaign for a GM vehicle used face pattern detection technology to pick up the gender, facial expression, age and composition of the passing audience and then serve branded content …
Projects: Virtual Coloring Books On Streets Of Sydney And Melbourne September 26, 2016 by Super User If were walking a busy downtown street, would you stop at a digital poster to do some virtual coloring? That was the premise and attraction of a relaunch campaign in Australia last month for a mineral water/juice product that’s part of the Coca-Cola family. The media firm JCDecaux, Ansible, UM, Saatchi & Saatchi NZ and …
Projects: Giant Digital “StoryWall” Fills Suburban LA Cinema September 26, 2016 by Super User Cinema lobbies continue to one of the hotter environments for ambitious, big budget signature displays – with the latest evidence of that a 96-panel “StoryWall” at the ArcLight Cinemas in Sherman Oaks, California. The beast is about 50-feet wide and 15-feet high, and runs a matrix of movie posters or full-wide visuals about a specific …
Digital Signage’s Big Boys Creating Some Separation From Pack Through Facilities September 22, 2016 by Super User There are some tangible indications out there that some separation is starting to show between digital signage software and services companies that intend to play in the big leagues, and medium to small companies with more modest aspirations. This summer there was news of Stratacache buying Scala, but also buying a massive distribution centre and …
The Near-Future Of Digital Billboards And Posters Is Programmatic September 21, 2016 by Emily Carroll Guest Post: Brett Farley, NanoLumens Out Of Home (OOH) advertising has exploded with the implementation of digital technology, with nearly 62% of all OOH advertising now done using digitally-enabled displays. In 2010, digital content delivery made up just 9% of total OOH revenue. Companies are now switching out older static networks with digital media because the content can be …
Sixteen:Nine Podcasts: Ken Sahlin, DOmedia September 21, 2016 by Super User This week, it’s all about advertising. I’m talking to Ken Sahlin, the CEO of DOmedia, a Columbus, Ohio company that’s in the business of putting together media buyers and sellers using software. Ken talks about how the company has developed a set of cloud-based applications that make media planners aware of out of home media they …
Show Me The Way To Go Home, On The Jukebox September 15, 2016 by Super User If you were at a bar, and decided it was time to pull the eject lever and head home, would you whip out your smartphone to see the subway or Uber availability situation, or consult a jukebox screen? The hope, and I guess expectation, is that patrons in bars across 14 US markets will keep …
