Top 7 Digital Signage Uses in Convention Centers October 21, 2016 by Ken Goldberg Guest Post: David Kaszycki, Aerva Most convention centers around the world have installed some form of digital signage throughout their facilities. From large LED signs out front to information displays inside meeting rooms, convention centers are quickly becoming a category leader in the digital signage industry. Although many convention centers currently utilize digital signage, they may …
Next DSF Webinar Focused On The Boring Stuff That Really Matters October 21, 2016 by Super User A lot of webinars I see promoted in this industry don’t seem to stray much off a common set of themes – the why XX is important or how to do YY stuff. So it’s interesting to see the Digital Signage Federation promoting a Nov. 16 “Hangout” panel discussion about Accelerated Environmental Life Testing for Digital …
SEGD Offering BOGO Deal For Next Week’s Xlab in NYC October 20, 2016 by Super User The annual Xlab conference is next week in New York, and the Society for Experiential Graphic Design people behind it are doing a last minute push to gets bums in all the seats at the theatre down in Chelsea where it’s run. There are tours and a mixer on Thursday and the big conference is …
Digital Signage Summit Part Of InfoComm’s New York Event Nov. 9-10 October 19, 2016 by Super User Much of the industry attention will be on NYC next week and the whole NY Digital Signage Week thing (will be in and out of that on an overnighter), but there’s another industry event planned for two weeks later in the city. InfoComm has a Connections trade show and conference set for the Javits Center …
This Digital OOH Network Has Gone From Zero to 1,300 Sites Since April October 18, 2016 by Super User I don’t know how many fledgling out of home media companies – let’s just say MANY – have tried to make a go of putting digital OOH ad screens in bars. Most have failed, learning the hard way that the media ad sales is harder than it looks, and that getting revenues to reliably surpass …
Your Digital Signage Project Needs A Point, And A Plan October 14, 2016 by Mitch Leathers Guest Post: Luis Villafane, Maler Digital Signage So, if you are reading this article, you must have something to do with digital signage. We read articles that go on and on about how digital signage systems can do this, or can do that. We listen to podcast about service providers, content providers, hardware providers. …
UK Access Control Firm Adds Construction Site Digital Signage Offer October 11, 2016 by Super User In a hyper-competitive market like digital signage software, it’s important for most companies to choose a vertical market and go after it with focused products. Here’s an example of a company that isn’t really in the signage software business, but has nonetheless developed a software product that is laser-focused on a vertical industry – in …
Projects: Toronto’s Casa Loma Projection-Mapped For Halloween Attraction October 10, 2016 by Super User The Toronto landmark Case Loma, a Gothic Revival-style house that looks like it could be used for a Canadian version of Downton Abbey, has been transformed this month as a projection mapping surface for a Halloween attraction. It is part of Legends of Horror, an immersive theatrical experience that will take guests more than 1.5 kms …
Digital Trends Showcase Touts Possibilities For Sensor-Driven Video Walls October 7, 2016 by Super User I’ve been aware of the Digital Trends Showcase that’s been running for a few years now in Toronto, but schedules have never allowed me to go see what it was all about. This year was different, for a couple of reasons: 1 – I wasn’t already set to be somewhere else; 2 – It was in …
Disney Uses AR On Singapore Streetscape To Market Kids’ TV Channel October 4, 2016 by Super User This has been done before, but blending some augmented reality with a live street scene at a transit stop remains a pretty good trick for the right digital OOH campaign. In this case, Disney is using a camera pointed down a road in Singapore to create a window beyond a digital transit poster. When people …
