Understanding The P Word January 20, 2017 by Ricard Fortin Guest Post: Stephanie Gutnik, BroadSign If you spend anytime thinking about advertising in digital signage these days, you have likely come across the term programmatic. You might also be unsure of what that P Word means, as the term has been co-opted and used in many ways. To further the confusion, throw in all of its …
NanoLumens In Midst of $30M Raise To Boost Production, Marketing January 20, 2017 by Super User It looks like Atlanta-based specialty LED display manufacturer NanoLumens plans to put its foot on the business gas pedal in the coming year, as it is in the midst of a $30 million investor round for capital to boost production and marketing. The company, reports Atlanta Business Chronicle, has already raised at least $7 million of …
Top 10 Video Wall Trends For 2017 January 20, 2017 by Hoa Tong Guest Post: Tim Griffin, Userful With the new year now in full swing, the technology industry is looking ahead to the big, broad trends that will drive video wall decisions and win over video wall budgets in the year ahead. Here’s my countdown on the top trends will see emerge or continue in 2017: 10: Continued …
City Of Toronto Weighs Media Partnership To Juice Up Major Square With Yet More LED January 20, 2017 by Super User Via Urban Toronto The city of Toronto is going down the interesting path of being a major media partner in the city’s busiest public gathering point – Yonge-Dundas Square. A proposed $3.8-million deal for Outfront Media to put in a series of large format LED screens in the square has cleared the city mayor’s executive committee, …
2017 DSE Mixer Plans January 19, 2017 by Super User Plans are well in hand for the annual Sixteen:Nine DSE Mixer – the 8th or 9th, I think. It will, as always, be on March 28th, the Tuesday night, early, and back at its preferred home: the 3rd floor of the Hard Rock Cafe on the Strip in Las Vegas. Sponsors are sorted out, as …
Sidewalk Campaign Uses Digital Displays, Sensors To Shame Swedish Smokers January 18, 2017 by Super User A Swedish pharmacy chain, Apotek Hjärtat, is running a digital OOH campaign in that country that uses sensors and triggered content to needle and shame passing cigarette smokers. When someone on the street walks near the digital poster, cigarette lit, a smoke sensor picks that up and triggers a video file on the display’s player that …
NRF2017 Impressions: Lotsa Actionable Analytics January 17, 2017 by Super User NRF is not a digital signage show. There are lots of signage vendors at the show – with booths or just walking around. It’s a retail tech show full of stuff that will be largely unfamiliar if you live and work in the digital signage bubble. But it’s a valuable show to walk if retail …
Sixteen:Nine Podcasts: NRF Special Edition With RDM, Unefi, Show Impressions January 17, 2017 by Super User This is a special edition of the 16:9 Podcast – special because the format’s a little different and because I’m turning this around too quickly to get it polished up by the guy who sound engineers these things. So no music. Maybe a bit more background noise. The levels are anything but level. But it’ll …
AOPEN Now has Sub-$200 Commercial Grade Chromebox; $350 Chromebase Tablet January 17, 2017 by Super User Taiwan-based AOPEN started showing off a pair of new commercial-grade Chrome devices yesterday at the NRF show – a smaller, much cheaper solid state Chromebox and a tablet-sized Chromebase. The latter, the Chromebase Mini, is a 10.1 inch all-in-one touchscreen that would compete with commercial-grade tablets and small system on chip displays. You could imagine it being used …
Getting Set For NRF 2017 January 13, 2017 by Super User The National Retail Federation’s big annual trade show starts up on Sunday in New York, and I was very happy to learn it should be mid 40sF and sunny when I get in. I have been at that show other Januarys when the winter wind coming off the Hudson chilled anyone to the bone. NRF …
