DSE Booth Previews: Free 16:9 Love For 2017 Exhibitors February 13, 2017 by Super User For the last couple of years, 16:9 has provided free editorial space for exhibitors at Digital Signage Expo to tell readers why they should plan to stop by their booth at the show. That’s the deal again in 2017, and to streamline things at this end, I’ve set up an online form that will allow …
2017 DSE Mixer Now Sold Out February 13, 2017 by Super User While away last week the last of the tickets for the 2017 16:9 DSE Mixer in Las Vegas were claimed, meaning the event is once again sold out. The registration site still lists sponsor tickets, but those are – wait for it – for the sponsors to assign to staff and customers. I will have …
Half-Day Digital Signage Summit Set For Next Week At ISE February 3, 2017 by sixteenninewpadmin Munich-based consulting and events firm invidis is running a half-day Digital Signage Summit next week in the midst of Integrated Systems Europe, with a series of industry experts from around the globe. The Digital Signage Summit is one of several events that are a joint venture between Integrated Systems Events and invidis. The primary event is in …
DSE Announces 2017 Apex Awards Finalists February 1, 2017 by Super User Digital Signage Expo has announced 27 finalists for its annual APEX Installation Awards – which celebrate great work designing, building and developing creative for projects in a variety of spaces. The 27 finalists, in nine categories, come out of a field of 138 entrants from 12 countries. As said in the past, I am baffled by …
DOmedia Partnership Blends DOOH Buy-Sell Platform With STRATA’s Ad Management Toolset February 1, 2017 by Super User Columbus, OH-based DOmedia has worked what appears to be a well-positioned partnership with a major media buying and selling platform, integrating its planning and buying tools into STRATA, a software toolset used by some 1,200 ad agencies. Under the deal, DOmedia will blend its planning and buying tools with Chicago-based STRATA’s order management and billing platform. The integration, …
Rail Ad Campaign Uses Real-Time Data To Target Traffic-Jammed UK Motorists January 31, 2017 by Super User Via Campaign Live Here’s a good, relatively simple example of using live data to trigger relevant digital content on digital displays – in this case, cheeky messages to motorists stuck in traffic. Virgin Trains worked with agencies and several OOH media companies on a cross-platform campaign in Leeds and Newcastle, in the U.K., that took …
Pattison Adds Visual Proof Of Play To Digital OOH Ad Delivery Platform January 31, 2017 by Super User The Canadian OOH media company Pattison Outdoor has beefed up its ad planning and management platform to meet growing pressure from brands and agencies for advertising performance metrics and transparency. The new version of what’s called Eyewitness Proof of Performance (POP) now includes the ability for clients to capture data and images for their digital …
Pharma Uses 13 Big LED Elements For Trade Show Booth January 30, 2017 by Super User We’ve come a long way from the days when it was nice to see or hear about companies in other fields using a screen or two in their trade show booths to help tell the brand and product story. Here we have a major pharma making digital the centerpiece of its presence at a show, …
Coates Hires McDonald’s POS & Kiosk Chief As New U.S. GM January 24, 2017 by Super User New hires at digital signage companies don’t seem to generate many page views on Sixteen:Nine, but this one might be different – a company focused on digital services for QSRs has hired the woman who was previously McDonald’s Director of Global Point of Sale and Self-Order Kiosk. Kim Moore is now the U.S. General Manager of …
Registration Now Open For 2017 Sixteen:Nine DSE Mixer January 23, 2017 by Super User OK, release the hounds, start your engines, or … umm … whatever. Ticketing is now available for the 2017 Sixteen:Nine DSE Mixer, March 28th in Las Vegas. If you are a longtime reader and industry person, you are probably nodding knowingly. If you are an industry and 16:9 newbie, you are probably having an “OK, sooo …
