Denver’s Airport Turns On 1,000-Foot Hybrid LED Light And Digital OOH Display Feature November 28, 2017 by Super User If the video auto-plays, my apologies. I looked at the HTML and it didn’t give me any clues on how to shut that off! This is a new digital OOH advertising feature along the highway leading into Denver’s international airport, which is way, way, waaaaay east of the city. There is a 1,000-foot span of LED …
LED Display Maker Ultravision Wins Patent Infringement Fight With Chinese Firm November 22, 2017 by Super User With the qualifier that my knowledge of international patent disputes is right up there with my depth of understanding of trends in women’s footwear, this nonetheless seems interesting – a U.S. LED display tech company winning a patent dispute with a Chinese competitor. Dallas-based Ultravision International, which makes LED displays and LED lighting products, has …
LED Walls Envelop Media Corridor At Chongqing’s Airport November 22, 2017 by Super User This is a media corridor opened up in August in Terminal 3 of Chongqing’s international airport. It may well be a city and airport many in the west only vaguely know about, but the southwestern China city has a population of more than 30 million (which is mind-wobbling). The 65-meter media corridor is an install …
Sixteen:Nine Podcasts: Michael Clarke, Citilabs November 22, 2017 by Super User The digital out of home media industry has been growing rapidly, and as awareness has built, there’s been more and more of a push from brands and media buyers to provide better, deeper detail on the actual audience. The old way of selling audience for outdoor was gross traffic counts and extrapolations on what they …
Creative Shop Obscura Digital Acquired By Madison Square Garden Company November 21, 2017 by Super User One of the top companies in big digital canvas creative, San Francisco’s Obscura Digital, has been acquired by the sports and entertainment firm The Madison Square Garden Company. Obscura will become part of MSG Ventures, MSG’s technology group. “MSG is committed to building on its incredible legacy of delivering unforgettable experiences by anticipating and embracing …
Times Square LED Boards Use Petition Data To Drive Impeach Trump Campaign November 20, 2017 by Super User Setting the undoubtedly polarizing politics aside, a media buy involving a couple of big digital boards in Times Square looks interesting for what it is doing with visualized data. Maybe the content presentation is canned in some way, but it LOOKS like a private U.S. citizen’s big dollar effort to see President Trump impeached is …
OOH’s Q3 2017 Sales Up 1.9%, Says OAAA November 20, 2017 by Super User Out of home advertising revenue was up 1.9 percent in the third quarter of 2017, compared to the stretch in 2016, accounting for $1.78 billion in ad spend, says the Outdoor Advertising Association of America (OAAA). For the year, to date, sales are up 1.3 percent. “OOH is thriving compared to other traditional media because …
Starbucks Markets Seattle Office Space It Owns Using Vast Projection Wall In Lobby November 17, 2017 by Super User There is so much fine pitch LED stuff going in as video walls these days that it is easy to forget about other ways of doing a big digital canvas, like projection. This is a project in Seattle in a building owned by Starbuck’s – but it is NOT the head office, just commercial property …
Provision, Coinstar Partner On Rollout Of 3D Holographic Kiosks November 16, 2017 by Super User LA-based Provision Interactive Technologies has done a partnership that will see its 3D holographic display and point-of-sale coupon system added to some 300 Coinstar money-counting kiosks in the U.S. before the end of this year. The partnership, says a press release, enables Coinstar to offer customers in-store savings on consumer products with coupons offered through …
That Giant Coca-Cola Robotic LED Board in NYC (Surprise!) Has Issues November 15, 2017 by Super User Damn near anyone who has done digital signage or digital OOH ops work will have seen Coca-Cola’s impressive, ambitious 3D robotic LED board in New York’s Times Square and thought, “Oh, that’s going to be an uptime nightmare.” Anything with that many moving parts, out in the elements, is going to need a lot of …
