Swiss Pharma Retailer Using Computer Vision To Shape In-Store Screen Messaging March 24, 2021 by Super User Here’s an operating example of a computer vision-based analytics platform being tied to digital displays and specifically used to drive sales of endemic products in a store. In this case, it is roughly 120 pharmacies in Switzerland under the TopPharm banner. The retailer is using the computer vision firm Advertima to shape content on two screens per store, …
Does Retail Really Need Roaming Robots With Screens That Try To Sell More Candy Bars? March 22, 2021 by Super User Robotics can be absolutely amazing in terms of applications – just consider the Mars rover and the companion helicopter expected to soon start test flights on the Red Planet. Back here on Earth, there are countless great applications for robotics, but then there other ones – some cooked up by marketing and merchandising people – …
Feeding The Content Beast With “Machine-Generated Creative” March 17, 2021 by Super User Feeding the content beast – steadily dealing with the insatiable appetite of a digital signage network – has been an issue for as long as the industry has been around, and one that’s still not really solved. Data integration capabilities, scripting and presentation tools like HTML5 have made it possible to automate some messaging, which …
Breakfast Evolves Mechanical Flip-Disc Signs As Kinetic, AI-Driven Artworks March 15, 2021 by Super User If you have been around the industry for a while and Digital Signage Expo was part of your travels, you may remember 4-5 years ago a Brooklyn studio called Breakfast showing its flip-disc displays off on one side of the exhibit hall floor. The company’s tech is not digital signage as we know it, but …
AI Analytics Startup AdMobilize Fully Acquired By Longtime Backer Rokk3r February 23, 2021 by Super User Miami audience measurement start-up AdMobilize has been acquired by the technology holding company Rokk3r. The investors, also based in Miami, say buying AdMobilize and its sister company MATRIX Labs represents an opportunity to get into technologies that have exponential growth trajectories. The total addressable market for AI software alone is projected at close to $40B …
Navori Debuts Built-In-House, AI-Based Audience Measurement Platform February 23, 2021 by Super User The Swiss CMS software firm Navori has taken the interesting step of developing its own AI-driven audience measurement software, pairing it with the company’s long-established digital signage CMS software. Called Aquaji, an computer vision-based marketing analytics software is aimed at the retail and QSR sectors, and for digital out-of-home advertising networks. As with the third-party computer vision toolsets already in …
Look Ma, No PC: AdMobilize’s Audience Measurement Running On Samsung Smart Displays February 17, 2021 by Super User One of the minor but persistent concerns about using the smart digital signage displays now marketed by most LCD manufacturers is that the embedded computing devices didn’t have the power to meet the demands of some projects. Exhibit A has often been that a “smart” commercial display could not play out media AND handle the …
Firefly Wants To Generate Buzz By Putting Its Taxi-Top Screens On Tesla 3s In NYC January 27, 2021 by Super User The VC-funded DOOH media start-up Firefly is looking to generate some buzz by putting its taxi-top ad displays on a new fleet of Tesla 3 electric vehicles that have been approved for use in New York City. The EVs are run by a taxi concession licensee called Drive Sally. The company says it is the …
DOOH Start-up Issues Creative Awards Based On Insights From Anonymous Audience Analytics January 18, 2021 by Super User My start in digital signage and digital OOH came in elevators, 22 years ago, and I still have this weird habit of walking into office tower elevator cabs and looking at where a screen might go. So I am always curious to see how the medium and technology have evolved over two decades. Vertical Impression, …
USSI, AdMobilize Partner To Deploy AI-based Audience Analytics Systems January 14, 2021 by Super User The computer vision firm AdMobilize has done a partnership with USSI Global that will see the AV/IT systems integrator positioned to deploy audience analytics systems for digital signage networks and other use cases. The two teams, says PR, have worked together to optimize the implementation of AI in digital signage projects for Retail, C-Store and more brick and mortar locations. This …
