Broadsign Adds New DOOH Campaign Optimization Toolset That Might Keep Media Planner Heads From Exploding February 28, 2022 by Dave Haynes The Montreal CMS software firm Broadsign has announced new functionality in its Digital OOH-focused platform that’s intended to maximize campaign revenues for media owners while at the same time optimizing campaign executions for brands and their media planners. The simpleton explanation is new code that just might keep a harried media planner’s head from exploding …
Clever Solution Streamlines Airport Checkpoints With Screens, AI And Automated Barriers February 28, 2022 by Dave Haynes I am big fan of digital signage applications that may seem boring on the surface, but are spot-on in how they make something faster, better or easier. Here’s a great example of that mantra in action – airport queues for passenger screenings and/or passport and visa checks. A pair of companies – Qmetrix from Austria …
There’s A New Version Of That Digital Poster On Wheels, But The Original Question Persists: Why? February 25, 2022 by Dave Haynes I wrote a couple of years ago about a Dubai-based company that was marketing a three-sided ad poster on robotic wheels, and asked the simple question: Why? That company is still around, and RoboAds says it now has a new version – the RA-200 – that it calls the “most sophisticated signage robot that has been …
DOOH-Focused AI Computer Vision Start-up Alfi Adds CMS Partner Amidst Legal Issues February 14, 2022 by Dave Haynes I’d put this in the category of rabbit-holes one can sometimes end up down when looking into something – in this case an AI computer vision startup serving DOOH companies that has found itself in a post-IPO class-action lawsuit. I was doing a never-heard-of-them look into a company called Alfi because a press release out …
New Walmart Store Design Builds In Interactive Merchandising Displays January 28, 2022 by Dave Haynes The biggest physical retailer in the world has designed digital displays into its newest take on a store look and feel, with flat panel displays and contextual, triggered messaging part of large form merchandising displays. The tech-centric publication Fast Company got a preview from Walmart of the store design it is testing and tweaking – …
Quebec Restaurant Chain Starts Deploying Touchless Kiosk Screens January 25, 2022 by Dave Haynes The pandemic has triggered a lot of discussion about the merits of touchless technologies over physical touchscreens, but there’s not a lot of evidence that touchless is being adopted. The core argument is around how touchless removes the health safety risk of physically touching a screen to do things like orders, payments and information look-ups. …
Fun Interactive DOOH Campaign Takes Dark Turn With Passersby January 24, 2022 by Dave Haynes The province of Quebec’s auto insurance arm ran an interactive, gesture-driven Digital OOH campaign that started out as fun but then turned very dark about the dangers of jaywalking on city streets. The Société de l’assurance automobile du Québec campaign traces back to 2018 but I missed it first time around. A video has been …
CMS Software Start-Up Raydiant Acquires Dutch AI Computer Vision Spin-Out SightCorp January 13, 2022 by Dave Haynes More consolidation news today in the digital signage ecosystem, with word that San Francisco start-up Raydiant has acquired Amsterdam start-up SightCorp, giving the US CMS software firm in-house computer vision capabilities. Raydiant, which describes itself as an in-location experience management platform (that’s a new one!), also gets more of a footprint into the EU, where …
Ultraleap Raises $82M From Investors To Drive R&D, Sales For Touchless Interactive Tech November 17, 2021 by Dave Haynes Ultraleap, the UK/US tech firm that specializes in touchless interactive interfaces, has announced a big $82 million Series D investment round that will help drive R&D efforts and a push into target vertical markets. The company, which came out of the merger of Ultrahaptics and Leap Motion, specializes in mid-air hand tracking and haptic feedback …
WaitTime Expands Crowd Analytics Service Into Mega-Malls In Cisco-Intel Partnership November 17, 2021 by Dave Haynes The load-balancing outcomes the Detroit start-up WaitTime brings to sports and entertainment venues has always seemed like a smart play, but I am not sure about the company’s new partnership with tech giants Cisco and Intel for places like giant shopping malls. The three have “collaborated to deliver an artificial intelligence (AI) solution that provides …
