La Roca Village: Most Experience per Sqm January 8, 2024January 6, 2024 by Florian Rotberg Barcelona | Northeast of Barcelona lies La Roca Village – a premium outlet shopping center with a sales density higher than almost any other place. invidis visited the village to experience the differences to inner-city retail. Strict rules for digital signage limit the use of digital POS media and stringent Spanish energy saving measures change …
“Beyond Pixels”: The Program for DSS ISE 2024 January 5, 2024 by invidis Editorial Team Thinking Beyond the Screen – this will be the overarching theme of the upcoming Digital Signage Summit in Barcelona. C-level experts from Europe, the Middle East, and America will join invidis in the discussions. Secure a 30 percent discount now.
Samsung The Wall: High-tech Made in Europe June 30, 2024January 5, 2024 by Balthasar Mayer Galanta | In Slovakia, Samsung manufactures its MicroLED flagship The Wall for European customers – around the clock and under strict clean room conditions. invidis visited the factory for first-hands insights.
Golden Goose: The Co-Creation Instore Experience January 5, 2024January 5, 2024 by Florian Rotberg Milan | The Italian vintage sneaker manufacturer Golden Goose has recognized how important an individual style is to customers: in a spectacular flagship store in Milan, they invented an unusual way of personalizing your sneakers. This Co-Creation Lab implemented by M-Cube sets new standards for retail experiences.
ISE 2024: New Ecodistrict laMercedes in Barcelona January 8, 2024January 5, 2024 by Florian Rotberg A former Mercedes-Benz factory in Barcelona will be redeveloped to a mixed, compact, and inclusive neighborhood. Creators of the eco district are the resident architects of Inditex Batlleiroig Arquitectura. The project is based on the conservation of the main industrial buildings complemented by new buildings and green infrastructure.
Golden Goose: Digital Signage on an Easel January 5, 2024January 5, 2024 by Florian Rotberg Barcelona | Italian luxury fashion brand Golden Goose is known for its vintage-look sneakers. The glamorous sneakers are offered in selected own-retail stores, including in Barcelona on Passeige de Gracia. Golden Goose uses signage on easels in the shop window.
Lefties: Digital meets Historic January 4, 2024 by Florian Rotberg Inditex’s Lefties flagship in Barcelona – opened in late 2022 – remains best practice of digital instore and digital signage. Definitely a must-see for ISE 2024 participants. In 2023 Inditex opened a new Lefties store in the city center inside a historic building. Not as fancy at the large flagship but worthwhile a visit, too.
DooH: Billups acquires Belgian DooH agency Outsight January 4, 2024January 4, 2024 by invidis Editorial Team US-based OoH-agency Billups has acquired Outsight, an independent OoH agency headquartered in Brussels. This acquisition comes on the heels of Billups’ acquisitions of TAC Media in September and OOH Labs in October.
Inditex: Even the Check-out Is an Experience January 4, 2024January 4, 2024 by Florian Rotberg Barcelona | Inditex (Zara, Massimo Dutti) has always been at the forefront of digitalization of physical retail. But digital enabled shopping experiences are not limited to Inditex’s premium brands but are also introduced to the Inditex outlet brand Lefties. One of the most impressive digital signage concepts currently being rolled out. invidis was on site …
Shipping: Terrorist Attacks Causing Delays as Freight Rates Skyrocket January 4, 2024January 3, 2024 by Florian Rotberg Worldwide every third container is affected – Houthi attacks in the Red Sea are causing havocs with global supply chains. Most container shipping companies now choose the detour around Africa, transport capacity is becoming scarce. Logistics expert warn of bottlenecks in the coming weeks.
