Carrefour UAE: Increasing Sales with Retail Media AI December 11, 2025 by Balthasar Mayer In-store retail media supported by AI: Majid Al Futtaim, the Carrefour operator in the UAE, and Advertima leveraged a sensor-based targeting campaign for Sensodyne. This enabled the campaign to be played to the right target groups.
Screens: Germany Feels the Brunt of China’s Export Flood December 10, 2025 by Florian Rotberg Munich | Germany is bearing the brunt of China’s export re-routing. For ProAV and Digital Signage, the defense is professionalization: stronger compliance, service-led models, and clear TCO narratives. In a flood, higher ground is built on trust and outcomes – not on the cheapest hardware.
Drones as the New Screens: Storytelling in the Sky December 11, 2025December 9, 2025 by invidis Editorial Team Munich | Drone shows have become one of the most captivating trends in the digital signage industry. The sight of hundreds or even thousands of drones forming patterns and animations in the night sky is reminiscent of pixels on a giant aerial canvas. Compared to traditional fireworks, drone shows are far more sustainable, leaving no …
ISE 2026: Barcelona Goes Times Square December 9, 2025 by Florian Rotberg No, ISE is not moving to New York—quite the opposite. Barcelona is making a bold statement on the world stage. In November, the city’s economic initiative, Barcelona Partner, took over Times Square to promote the Catalan capital as a hub for innovation and technology. Joining the campaign was ISE, the world’s largest ProAV trade show, …
ISE 2026: Tariffs, Trade Barriers and Supply Chain Shifts December 9, 2025December 9, 2025 by Florian Rotberg Tariffs and trade tensions are reshaping the ProAV industry. Rising hardware costs, project delays, and strategic pivots toward software and Mexico-based manufacturing are changing the game for integrators and vendors alike. How the ProAV and digital signage channel is adapting.
Behind the Screens: How Delta Keeps Atlanta Moving December 15, 2025December 7, 2025 by Stefan Schieker Atlanta | Digital signage at Delta Air Lines is anything but decorative – it’s mission-critical. At the world’s busiest airport in Atlanta, thousands of screens keep operations running smoothly, from flight information to ramp safety alerts. When every second counts, uptime and accuracy matter more than design – invidis looked behind the scenes to discover …
Delta: Digital Signage at LGA December 7, 2025December 7, 2025 by Florian Rotberg Delta and the New York Port Authority jointly invested USD 4bn to turn La Guardia Airport into a state-of-the-art terminal facility. The terminal is spanning more than 120.000 sqm and featuring 37 gates across four concourses. US airports are usually not a beacon of modern architecture, but often dated and a more or less functional …
Daktronics: New CEO Amid Strategic Shift December 9, 2025December 7, 2025 by Florian Rotberg U.S.-based LED manufacturer Daktronics has announced the appointment of Ramesh Jayaraman as its new President and Chief Executive Officer, effective February 1, 2026. Jayaraman succeeds longtime CEO Reece Kurtenbach, who stepped down in March following a high-profile dispute with activist investors.
Integrator: AVI-SPL Unifies European Operations December 9, 2025December 6, 2025 by invidis Editorial Team AVI-SPL is unifying its European operations under one leadership and one operating model to simplify engagement for enterprise customers. Led by Michael Kellaway, the strategy is supposed to promise faster delivery, consistent quality, and greater scale for multinational workplace transformation programs.
UK: Trison Acquires Pioneer Group December 7, 2025December 4, 2025 by Balthasar Mayer Trison acquires Pioneer Group, significantly enhancing its UK footprint. Pioneer, with names like KFC on its client list, will be fully integrated into Trison UK.
