Charity: Broadsign Hits the Slopes for a Good Cause December 18, 2025 by Florian Rotberg It’s the season of giving, and Broadsign continues its long‑standing tradition of supporting pediatric health initiatives. Over the weekend, a team of Broadsign employees strapped on their ski boots and joined the 24h Tremblant, the iconic non‑stop relay ski marathon benefiting children’s foundations across Canada.
Adidas Terrex: From the City to the Steppe December 17, 2025 by Florian Rotberg Adidas is bringing its outdoor sub‑brand Terrex closer to the growing community of explorers in Central Asia. To strengthen visibility in one of the region’s most dynamic markets, the brand launched a striking dual‑location campaign in Kazakhstan – from oversized hiking boots at urban transit shelters to a fully built mountain teahouse deep in the …
EU-India: Free Trade Agreement Nearing Breakthrough January 12, 2026December 17, 2025 by Florian Rotberg The EU and India are edging closer to a landmark free trade agreement that could reshape global supply chains. For the fast‑growing digital signage market, reduced trade barriers promise new momentum on both sides. A breakthrough now appears within reach as negotiations enter their most productive phase in years.
LED, Beauty & Beyond: H&M’s Dubai Makeover December 15, 2025 by Florian Rotberg Dubai | H&M is reinventing the in-store experience for shoppers in the UAE and Saudi Arabia with new store concepts designed for local relevance. The Swedish fashion giant is rethinking everything – from store layouts and digital engagement to regional collaborations and beauty offerings – all enhanced by immersive LED and digital experiences.
Floating Screens: How Dubai Takes DooH Offshore December 14, 2025 by Florian Rotberg Dubai | Digital out-of-home has long dominated roadside locations and media façades. Now, floating DooH vessels are the latest trend – bringing screens to the audience instead of waiting for the audience to pass by. While many cities have banned the concept, Dubai has taken it to an entirely new level.
Zara: Leading Fast Fashion With Smart Digital Design December 18, 2025December 14, 2025 by Florian Rotberg Dubai | When it comes to global fast fashion, Zara remains unmatched – and that includes its stores. The Spanish brand continuously evolves its retail spaces, sometimes through small iterations, sometimes with bold steps, introducing new categories from sportswear to premium designer pieces and even home furnishings.
Lime: UAE’s Answer to Zara – With a Digital Twist December 14, 2025 by Florian Rotberg Dubai | When it comes to fast fashion, Zara remains the global benchmark. Many regional retailers try to keep up – in style, quality, and store design. But Lime, a UAE-based fashion brand with Russian roots, is making waves with a bold retail concept that caught our attention. invidis visited the latest Lime store in …
invidis Executive Club Dubai: Regional Insights and Global Trends December 12, 2025 by Florian Rotberg Dubai’s digital signage leaders gathered at the invidis Executive Club to explore global trends and their impact on the Middle East. From ROI-driven experiences to AI-powered content, the region is shifting away from wow-factor projects toward sustainable strategies. With fierce competition, commoditized LED, and a consolidating DooH market, the GCC is entering a new era …
Five Luxe: Dubai’s Most Spectacular Hoarding December 15, 2025December 12, 2025 by Florian Rotberg Dubai | Dubai is known for pushing boundaries – and now its newest lifestyle hotspot is making waves not only with luxury hospitality but also with what might be the coolest hoarding in the world. The high-rise party hotel Five Luxe, home to the iconic Pacha Beach Club, dominates the skyline of JBR and Bluewaters …
JC Decaux: NZZ to Increase APG Ownership to 45% December 12, 2025December 12, 2025 by Florian Rotberg Swiss media group NZZ is set to significantly expand its influence in the country’s out-of-home market by increasing its stake in APG|SGA, Switzerland’s leading OOH provider, to 45 percent. The shares will be acquired from major shareholders JC Decaux SE and Belgian investor Pargesa Asset Management, who will effectively relinquish control of APG..
