DoH: LED Truck Media Launches 3D Mobile Billboard Truck May 13, 2026 by John Berkovich A new anamorphic-style LED truck aims to bring 3D creative into mobile OoH, although the format still faces familiar questions around viewing angles and driver distraction.
Dubai: Hills Advertising Invests USD 265m in DooH May 12, 2026 by Florian Rotberg Dubai-based out-of-home media company Hills Advertising is making a major bet on Digital Out of Home. The company has been awarded new long-term advertising contracts that will see more of its static bridge banner inventory converted into digital billboards across the Emirate. The total investment volume amounts to approximately AED 971.3 million (USD 265 million).
Retail Media: Zetadisplay Expands Coop Network May 12, 2026 by Valentin Klaß Following the pilot project in Coop hypermarkets, Zetadisplay is now expanding the retailer’s retail media network. Going forward, Coop Norge plans to manage and sell its advertising inventory directly in-house.
Digital: Trison and Sky Business UK Bundle Services May 12, 2026 by Florian Rotberg Europe’s largest pure-play digital signage systems integrator Trison is partnering with Sky Business to deliver integrated digital signage solutions to customers across the UK. The cooperation combines Trison’s AV and digital signage expertise with Sky Business’s broadband and connectivity services.
Q1 2026: Ströer DooH Achieves Double-Digit Growth May 12, 2026May 12, 2026 by Florian Rotberg Ströer has started the 2026 financial year on a solid footing – despite a persistently challenging advertising market and substantial changes at the top of the company. In the first quarter, consolidated revenue increased organically by 1.1 percent to €496 million. Once again, growth was driven primarily by the core Out-of-Home business, with Digital-out-of-Home (DooH) …
Retail: Dollar General Expands AI-Driven Retail Media May 12, 2026 by John Berkovich The discount store chain is combining in-store media, off-site advertising, and AI-enabled audio into a broader retail media ecosystem that connects physical stores with programmatic digital campaigns.
DooH: Ikea Campaign Shows the Everyday from Inside the Frakta Bag May 12, 2026May 11, 2026 by John Berkovich A new Ikea Sweden campaign uses the inside of the iconic blue Frakta bag as the camera’s point of view across OoH, DooH, and print ads.
Spectrio Studio: “Digital Signage Is a Different Audience” May 11, 2026 by Antonia Hamberger From “Word docs on screens” to context-based messaging: Spectrio’s Shannon Baker explains how the company’s new Studio turns digital signage content production into a scalable service model – with dedicated producers, AI-assisted workflows, and measurable business goals.
LED: Elport Digital Shows 360-Degree LED Cave May 11, 2026 by John Berkovich London-based Elport Digital has introduced Vortex, a walk-in LED environment designed for shared immersive experiences in retail, events, and entertainment venues.
Infocomm 2026: Spotlight on AI-Driven Smart Workplace Technologies May 11, 2026 by John Berkovich Infocomm 2026 will focus heavily on the future workplace, with exhibitors and keynote speakers demonstrating how AI, AV, and workplace analytics are reshaping hybrid collaboration and office environments.
