Dubai: The World’s Tallest Building with New LED January 3, 2025January 1, 2025 by Florian Rotberg New Year’s Eve at Burj Khalifa is one of the world’s iconic celebrations, alongside those in Sydney and New York City. In Dubai, fireworks blend with the largest LED facade on the globe. After an upgrade in early December, the screen that wraps around the Burj Khalifa has become brighter and more colorful. The 2025 …
Adidas: OoH in its Most Creative Form November 28, 2024November 27, 2024 by Florian Rotberg Adidas introduced a regionally exclusive running shoe collection in the UAE: the Adizero Desert Runner collection. For the launch, artist David Popa created a 100-meter-wide anamorphic artwork on the sand dunes. Although the campaign may appear fake at first glance, the 3D billboard is not a CGI creation.
Fifa World Cup 2034: The Stadiums of the Future November 28, 2024November 21, 2024 by Balthasar Mayer Saudi Arabia plans to build eleven new stadiums for the 2034 Fifa World Cup, with each one more spectacular than the last—featuring screens and digital signage throughout.
Cybersecurity: Stay Secure, Stay Protected! October 30, 2024October 29, 2024 by Florian Rotberg October is Cybersecurity Awareness Month and DooH is again in the spotlight. Operating and keeping endpoints and systems secure and protected is vital for business critical systems like digital signage and DooH. Qatari DooH media owner Elan Media and the National Cyber Security Agency are spreading the word across the country.
Abu Dhabi: Sphere No. 2 Is Set to Rise October 24, 2024October 16, 2024 by Antonia Hamberger A second Sphere, just as big as the one in Las Vegas, will be built in Abu Dhabi. The construction plans are not finalized, but if they go through, the copy will be in no way inferior to the original.
Mini Sphere: Vegas Clone to Be Built in Dubai October 2, 2024September 30, 2024 by Antonia Hamberger MGM Resorts plans to build a ‘Dubai Sphere’ that promises an experience on par with the original in Las Vegas. However, with just 300 seats, it will be a much smaller version of the iconic venue.
DooH Measurement: Quividi from Delhi to Doha January 19, 2025September 26, 2024 by Florian Rotberg Delhi | Quividi has been a market leader in audience measurement and shopper tracking for years, pioneering the use of analytics and sensors in digital signage. However, convincing Europe of the benefits of these technologies remains challenging, especially with the added complexity of GDPR. Outside of Europe, though, Quividi has found great success, as seen …
Neom The Line: Bold Visions for the Desert September 24, 2025August 5, 2024 by Florian Rotberg Riyadh | In recent years, Saudi Arabia has made global headlines with its ambitious giga projects. As part of Vision 2030, Crown Prince Mohammed bin Salman has launched a series of breathtaking initiatives, the largest of which is Neom The Line — a 170-kilometer-long linear smart city stretching from the Red Sea through the desert. …
Saudi Arabia: Rooftop Stadium 350m Above Ground September 24, 2025August 5, 2024 by Antonia Hamberger Neom The Line is the boldest and most expensive urban development project in Saudi Arabia and most likely the world. One of the stadiums of FIFA World Cup 2034 will be a spectacular rooftop stadium 350 meters above ground integrated into Neom The Line. Plenty of LED will complement the football pitch.
Elevision: Skyscraper DooH July 12, 2024July 9, 2024 by Balthasar Mayer With all its skyscrapers and towers, Dubai is the ideal location for DooH displays in elevators. Elevision has built a successful business model on this.
