Econocom’s New Bold Target: €500 Million ProAV Revenue by 2028 November 5, 2025November 5, 2025 by Florian Rotberg Marbella | With 750 employees across its ProAV sub-brands, Econocom already runs Europe’s largest ProAV integration business. Now, bold new measures target high double-digit growth in the segment – including the phase-out of the “Gather with Econocom” brand. invidis spoke with top Econocom executives about this next phase.
Showroom: Samsung’s Secret to Success November 13, 2025October 4, 2025 by Florian Rotberg Digital signage showrooms promise immersive experiences with cutting-edge display technology – but most fail to deliver real value. High costs, constant updates, and a lack of compelling storytelling often turn them into tech museums rather than decision-making hubs. Yet, one standout example has become the benchmark for ROI: Samsung’s European showroom near Frankfurt.
Vertex: Ross Video Acquires Ioversal October 6, 2025October 3, 2025 by Florian Rotberg Canada meets Cologne – the Canadian live production technology provider Ross Video is acquiring Cologne-based immersive experience platform Vertex. Following the repurchase of Pandora’s Box from Christie’s, this is the second industry deal between Canada and Cologne in just a few months.
El Apartamento: Zara’s New Hybrid Concept in Madrid October 2, 2025 by Antonia Hamberger Zara has introduced an “Apartamento” in its renovated Madrid store, combining a furniture showroom, café, and fashion display. Digital signage is subtly integrated throughout the space.
ProAV: Forté Acquires Swedish Integrator October 2, 2025September 30, 2025 by Florian Rotberg U.S. ProAV integrator Forté is expanding its European footprint with the acquisition of Swedish company Informationsteknik, which also has operations in Denmark. This follows Forté’s spring 2025 acquisitions of System Video in Ireland and GMS in Germany.
Digital Storytelling: The Whale in the Window September 29, 2025September 29, 2025 by Florian Rotberg Lisbon | Bank branches aren’t typically known for their atmosphere or visual appeal. But one of Portugal’s largest banks, Caixa Geral de Depósitos (CGD), is changing that perception – with the help of digital signage and a humpback whale.
Opinion: Don’t Get Tangled – The Cable Conundrum in Digital Signage September 22, 2025September 22, 2025 by Stefan Schieker Cables are the unsung heroes – and frequent villains – of digital signage installations. From tripping hazards at trade shows to unsightly tangles behind high-end displays, poor cable management can undermine even the best designs. Why it’s time for the industry to rethink its relationship with cables and make tidy connections a top priority.
Ad Market Shift: DooH and Retail Media Go Big September 25, 2025September 18, 2025 by Antonia Hamberger The death of search may be looming, but other formats are stepping up to drive digital advertising in Germany – and DooH is one of them. What’s currently shaping on of the top five advertising markets is revealed in the government-backed Trend Monitor study.
DooH: Bauer Media Acquires Amscreen September 18, 2025 by Florian Rotberg Bauer Media goes all in on DooH – following the acquisition of Clear Channel Northern Europe (UK, Scandinavia), the Hamburg-based media group is now also investing in digital signage infrastructure – bringing the British DooH totem manufacturer and Clear Channel supplier Amscreen into the family.
Audi at IAA: A Journey Through White and Light September 11, 2025 by Balthasar Mayer Munich | Stepping into the white space: At IAA Mobility, Audi embraces minimalist design, guiding visitors through a tunnel-like journey focused solely on the car, with digital signage seamlessly supporting the experience.
