Mozart Meets ProAV: Volksoper Wien Uses Projection Mapping for The Magic Flute July 2, 2026 by John Berkovich Vienna’s Volksoper has deployed Stage Precision’s motion tracking and projection mapping platform to replace traditional stage scenery with dynamically mapped projections, creating a more flexible production workflow for The Magic Flute.
Trade Show Excellence: ISE wins Sammy Award a Second Time July 2, 2026 by Balthasar Mayer The Business Intelligence Group honors ISE for its “Push Beyond” campaign. This year, the trade show reported record numbers of visitors and exhibitors.
Phenomena Experience: Iconic Barcelona Cinema Reopens with Digital Transformation July 2, 2026 by John Berkovich With the help of Instronic Studio, Barcelona’s award-winning Phenomena Experience has reopened following a six-month renovation that combines premium cinema technology, integrated AV systems and flexible public spaces, illustrating how exhibitors are redefining the modern moviegoing experience.
EV Charging: From Functional Stop to Brand Experience July 1, 2026 by Florian Rotberg Digital signage at EV charging stations has not become the advertising gold rush many expected. But a new generation of charging destinations shows where screens, light, architecture, and customer experience can create real value.
Airport DooH: JC Decaux Renews OoH Contract with London Heathrow Airport June 30, 2026 by Balthasar Mayer Heathrow and JC Decaux are taking off together again: The outdoor advertising company has renewed its OoH contract with one of the world’s largest airports.
DooH: High Street Media Partners With Quividi For Audience Measurement June 26, 2026 by John Berkovich The High Street Media Company is deploying Quividi’s audience measurement platform across its network of shop-window digital screens, bringing impression reporting and audience insights to independent retail locations throughout the UK.
LED Strategy and Content: Digiled Partners with Content Creatures June 26, 2026 by John Berkovich Digiled has formed a partnership with creative agency Content Creatures, combining LED display expertise with content development to offer a more integrated approach to large-format screen projects.
Ströer and Walldecaux: Why German OoH Leaders Show Presence in Cannes June 24, 2026 by Balthasar Mayer At the Cannes Lions, the future media landscape is shaped — and that includes Out-of-Home. For Jicky von Bechtolsheim, Senior Manager Creative Excellence at Ströer, and Andreas Knorr, Director Marketing at Walldecaux, being present on the Croisette is not optional, but essential.
E-Commerce and Instore Retail Media: Broadsign and Mirakl Ads Announce Strategic Partnership June 24, 2026June 24, 2026 by John Berkovich The integration aims to give retailers a single platform for managing e-commerce and in-store advertising campaigns, with a beta program already underway ahead of a planned Q3 launch.
Display Business: Paul Yokoyama Takes Over as President for Sharp Europe June 24, 2026 by Balthasar Mayer Sharp Europe appoints a new president: Paul Yokoyama will focus primarily on further driving B2B growth under the new “One Sharp” strategy.
