Zara: Leading Fast Fashion With Smart Digital Design December 18, 2025December 14, 2025 by Florian Rotberg Dubai | When it comes to global fast fashion, Zara remains unmatched – and that includes its stores. The Spanish brand continuously evolves its retail spaces, sometimes through small iterations, sometimes with bold steps, introducing new categories from sportswear to premium designer pieces and even home furnishings.
Lime: UAE’s Answer to Zara – With a Digital Twist December 14, 2025 by Florian Rotberg Dubai | When it comes to fast fashion, Zara remains the global benchmark. Many regional retailers try to keep up – in style, quality, and store design. But Lime, a UAE-based fashion brand with Russian roots, is making waves with a bold retail concept that caught our attention. invidis visited the latest Lime store in …
invidis Executive Club Dubai: Regional Insights and Global Trends December 12, 2025 by Florian Rotberg Dubai’s digital signage leaders gathered at the invidis Executive Club to explore global trends and their impact on the Middle East. From ROI-driven experiences to AI-powered content, the region is shifting away from wow-factor projects toward sustainable strategies. With fierce competition, commoditized LED, and a consolidating DooH market, the GCC is entering a new era …
Five Luxe: Dubai’s Most Spectacular Hoarding December 15, 2025December 12, 2025 by Florian Rotberg Dubai | Dubai is known for pushing boundaries – and now its newest lifestyle hotspot is making waves not only with luxury hospitality but also with what might be the coolest hoarding in the world. The high-rise party hotel Five Luxe, home to the iconic Pacha Beach Club, dominates the skyline of JBR and Bluewaters …
Year in Review 2025/2026: Jan Reiners | Broadsign December 13, 2025December 12, 2025 by Guest Contributor Broadsign broadend its focus in 2025 by pushing for the programmatic integration of static OoH. In his Year in Review, Sales Director EMEA Jan Reiners says media owners still waste resources on traditional sales – and hints that Broadsign will double down on retail media in 2026.
JC Decaux: NZZ to Increase APG Ownership to 45% December 12, 2025December 12, 2025 by Florian Rotberg Swiss media group NZZ is set to significantly expand its influence in the country’s out-of-home market by increasing its stake in APG|SGA, Switzerland’s leading OOH provider, to 45 percent. The shares will be acquired from major shareholders JC Decaux SE and Belgian investor Pargesa Asset Management, who will effectively relinquish control of APG..
Year in Review 2025/2026: John Schweikert | Poppulo December 11, 2025 by Guest Contributor In 2025, Poppulo grew on three fronts: acquiring CMS software company Reach, expanding its platform capabilities, and launching hardware financing options. But John Schweikert, Poppulo’s General Manager of Digital Signage, believes 2026 will be the year of truly intelligent signage.
Carrefour UAE: Increasing Sales with Retail Media AI December 11, 2025 by Balthasar Mayer In-store retail media supported by AI: Majid Al Futtaim, the Carrefour operator in the UAE, and Advertima leveraged a sensor-based targeting campaign for Sensodyne. This enabled the campaign to be played to the right target groups.
Screens: Germany Feels the Brunt of China’s Export Flood December 10, 2025 by Florian Rotberg Munich | Germany is bearing the brunt of China’s export re-routing. For ProAV and Digital Signage, the defense is professionalization: stronger compliance, service-led models, and clear TCO narratives. In a flood, higher ground is built on trust and outcomes – not on the cheapest hardware.
Drones as the New Screens: Storytelling in the Sky December 11, 2025December 9, 2025 by invidis Editorial Team Munich | Drone shows have become one of the most captivating trends in the digital signage industry. The sight of hundreds or even thousands of drones forming patterns and animations in the night sky is reminiscent of pixels on a giant aerial canvas. Compared to traditional fireworks, drone shows are far more sustainable, leaving no …
