DooH: Immersive Window Experience in Vacant Stores December 30, 2025December 30, 2025 by Florian Rotberg New York City | The French Champagne house Perrier‑Jouët transforms vacant retail real estate into immersive holiday showcases. In collaboration with Publicis and immersive media specialist Visual Feeder, the brand converted two empty storefronts into luminous digital environments that merge Art Nouveau aesthetics with interactive technology.
Starbucks: Hand‑Drawn Magic Hits Screens and Streets December 29, 2025December 29, 2025 by Florian Rotberg Hand‑painted murals are experiencing a renaissance across Out‑of‑Home. Also Starbucks has long embraced its hand-drawn analogue charm – from barista doodles to the familiar red holiday cups. For its 2025 Christmas campaign, Drawn Together, the coffee giant scales this tradition into a full OoH and digital brand experience.
Memory Shortage: Severe Impact Reaches Digital Signage Market December 28, 2025 by Florian Rotberg The global semiconductor market is once again experiencing significant turbulence – and this time, the digital signage industry is directly in the line of fire. According to Omdia, the ongoing memory shortage is beginning to hit LCD and LED display manufacturers with increasing force
2025: Samsung’s Biggest M&A Push in Years December 31, 2025December 28, 2025 by Florian Rotberg Samsung Electronics is significantly ramping up its M&A activities. With the acquisition of a ZF Friedrichshafen automotive division the tech giant has completed its second billion‑euro transaction of the year. The scale and frequency of these deals signal a renewed appetite for transformative investments far beyond Samsung’s traditional core sectors such as smartphones, displays, and …
Closing 2025: Season’s Greetings from invidis December 28, 2025December 23, 2025 by Florian Rotberg After keeping our foot on the gas for most of 2025, slowing down to reflect can feel harder than pushing on — a sentiment many in our industry will recognize. Yet what matters most are the people we shared the year with. For us, that’s our readers — and we sincerely thank each of them.
Best Of: Stand-out Holiday DooH Campaigns of 2025 December 23, 2025December 23, 2025 by invidis Editorial Team For the 2025 holiday season, international brands embraced bold large-format Out-of-Home, turning building facades, striking LED screens, and innovative connected formats into festive showcases.
Year in Review 2025/2026: Gil Matzliah | Novisign December 23, 2025 by Guest Contributor For Novisign, 2025 was all about partnerships. By integrating with programmatic platforms and Sony hardware, the CMS provider strengthened its platform’s compatibility. CEO Gil Matzliah shares what will be crucial for 2026.
ISE 2026: Connected Classroom Area Returns December 23, 2025December 19, 2025 by Balthasar Mayer AV technology for tomorrow’s classrooms: Logitech and Integrated Systems Europe present the Connected Classroom at ISE 2026.
Year in Review 2025/2026: Michael Möller | Peerless-AV December 19, 2025 by Guest Contributor In his Year in Review, Michael Möller, Senior Sales Manager Germany at Peerless-AV, explains why this year’s challenges could lead to a much more optimistic 2026.
DooH: Adform Acquires DSP Splicky December 19, 2025December 19, 2025 by Florian Rotberg Swiss-based Goldbach Group is selling its Berlin-based DSP platform Splicky to the Danish ad-tech company Adform. The sale of Splicky is part of Goldbach Group’s focus on Switzerland and follows previous divestitures, such as Goldbach Austria and selected non-DooH sales house activities in Germany.
