South Africa: Battery-Powered DooH Keeps Traffic Lights Running July 7, 2026June 29, 2026 by Florian Rotberg Johannesburg | Power outages remain a persistent challenge in South Africa, often causing traffic lights to fail and intersections to gridlock. In response, Primedia Outdoor has partnered with the Johannesburg Roads Agency (JRA) to help keep traffic flowing during load shedding.
Hospitality: Samsung Brings The Frame Art TV to Hotels June 29, 2026 by John Berkovich New hospitality model combines 4K QLED display, digital artwork and hotel management features in a single platform.
OoH: OAAA Releases Guide to Moving Media Advertising June 29, 2026 by John Berkovich A new OAAA study explores how moving media fits into the evolving OoH landscape. The report examines audience measurement, campaign planning and the growing role of mobile advertising networks.
Appointments: Forté Expands AI Strategy With New Director Role June 29, 2026 by John Berkovich Forté has created a new AI leadership position, promoting longtime enterprise architect Eric Jingst to oversee internal AI adoption and the development of AI-enabled workplace services
Op-Ed: The Most Exciting Worst Times Ever to Procure Hardware July 1, 2026June 28, 2026 by Florian Rotberg Johannesburg | Hardware costs in digital signage are rising sharply, driven by unprecedented memory price increases and global supply pressures – forcing the industry to rethink its technology strategies. Yet amid this disruption, AI-driven demand and new competitive dynamics are creating one of the most transformative – and exciting – periods the market has ever …
Experiential: Lenovo Combines AI and LED in Briefing Center Refresh June 29, 2026June 26, 2026 by John Berkovich Lenovo’s updated Raleigh briefing center features AI-powered kiosks, a custom CMS, and immersive content designed for customer demonstrations and executive meetings.
DooH: High Street Media Partners With Quividi For Audience Measurement June 26, 2026 by John Berkovich The High Street Media Company is deploying Quividi’s audience measurement platform across its network of shop-window digital screens, bringing impression reporting and audience insights to independent retail locations throughout the UK.
LED Strategy and Content: Digiled Partners with Content Creatures June 26, 2026 by John Berkovich Digiled has formed a partnership with creative agency Content Creatures, combining LED display expertise with content development to offer a more integrated approach to large-format screen projects.
Research: Better OoH Creative Linked to Stronger Brand Results June 25, 2026June 25, 2026 by John Berkovich Analysis of 27 campaigns suggests creative quality may be one of the strongest drivers of Out-of-Home advertising performance. The findings point to a clear connection between design execution and brand lift.
Event AV: Infiled’s Mega Screen Powers Bad Bunny Tour June 25, 2026 by Valentin Klaß Infiled and Triton VT deliver a 42-meter LED screen for Bad Bunny’s 57-date stadium tour across 20 countries. Four media servers and Brompton processors drive the system.
