Golden Goose: Digital Signage on an Easel January 5, 2024January 5, 2024 by Florian Rotberg Barcelona | Italian luxury fashion brand Golden Goose is known for its vintage-look sneakers. The glamorous sneakers are offered in selected own-retail stores, including in Barcelona on Passeige de Gracia. Golden Goose uses signage on easels in the shop window.
Lefties: Digital meets Historic January 4, 2024 by Florian Rotberg Inditex’s Lefties flagship in Barcelona – opened in late 2022 – remains best practice of digital instore and digital signage. Definitely a must-see for ISE 2024 participants. In 2023 Inditex opened a new Lefties store in the city center inside a historic building. Not as fancy at the large flagship but worthwhile a visit, too.
Google Interview: Operating System for Green Signage January 10, 2024January 4, 2024 by invidis Editorial Team With ChromeOS, Google offers an operating system that can reduce energy consumption. With ChromeOS Flex, old hardware can be revitalized. Craig Francis from Google explains how this works in an interview with invidis.
Year in Review 2023: Christian Helbig and Christian Krämer | Cittadino January 8, 2024January 4, 2024 by Florian Rotberg The world of digital-out-of-home has proven to be extremely dynamic in 2023, especially in the retail media sector. In the Year in Review contribution by Cittadino’s Christian Krämer and Christian Helbig fthey share their thoughts on the development of DooH for 2024.
Experts in Conversation: Reducing Carbon Footprint with Digital Signage January 6, 2024January 4, 2024 by invidis Editorial Team To conclude the year of 2023, we invited 40 top executives to Munich. We asked them how their digital signage solutions contribute to improving the end-user’s carbon footprint.
DooH: Billups acquires Belgian DooH agency Outsight January 4, 2024January 4, 2024 by invidis Editorial Team US-based OoH-agency Billups has acquired Outsight, an independent OoH agency headquartered in Brussels. This acquisition comes on the heels of Billups’ acquisitions of TAC Media in September and OOH Labs in October.
Inditex: Even the Check-out Is an Experience January 4, 2024January 4, 2024 by Florian Rotberg Barcelona | Inditex (Zara, Massimo Dutti) has always been at the forefront of digitalization of physical retail. But digital enabled shopping experiences are not limited to Inditex’s premium brands but are also introduced to the Inditex outlet brand Lefties. One of the most impressive digital signage concepts currently being rolled out. invidis was on site …
Tobias Lang elected as AVIXA Secretary-Treasurer of Board of Directors January 4, 2024January 4, 2024 by invidis Editorial Team Tobias Lang, CEO of Lang AG, has been elected Secretary-Treasurer of Board of Directors of ISE co-organizer and global ProAV association AVIXA. The special election became necessary after previous elected Brad Sousa of AVI Systems suddenly passed away on November 8, 2023.
Shipping: Terrorist Attacks Causing Delays as Freight Rates Skyrocket January 4, 2024January 3, 2024 by Florian Rotberg Worldwide every third container is affected – Houthi attacks in the Red Sea are causing havocs with global supply chains. Most container shipping companies now choose the detour around Africa, transport capacity is becoming scarce. Logistics expert warn of bottlenecks in the coming weeks.
Lynk & Co: More a Club than a Car Showroom January 3, 2024January 3, 2024 by Florian Rotberg Barcelona | Inner-city car showrooms follow different laws than large car dealerships in commercial areas in the periphery: the city focus is on modern brand experiences. The EV subscription provider Lynk & Co is at the forefront of the movement with unique city clubs – with exciting retail design but limit use of digital signage.
