Digital Signage Talks Drawing SRO Crowds At Print Industry’s Sign Expo April 20, 2016 by Super User Jim Nista of Insteo sent me a note saying he wondered if perhaps the traditional sign industry might finally be catching on that digital screens are an opportunity, and not either A) a nuisance or B) the devil’s work. He’s a speaker at the International Sign Association’s big trade show this week in Orlando, and …
QSR Is On the Move April 20, 2016 by David Kaszycki Guest Post: Alan Brawn, Brawn Consulting Recently, the QSR industry has been struggling with customer apathy. Faced with a barrage of signage, those driving by simply look at all QSRs as more of the same. We have all seen the attempts at differentiation, like the famous dollar menu … now some offer “premium” food made …
BroadSign Extends Ad Targeting Platform To Smartphones April 20, 2016 by Super User Montreal-based, ad-centric, signage software firm BroadSign has started making noise about a new mobile product – helpfully called BroadSign Mobile and aimed at digital OOH networks, notably retail ones. The company has a deal with Denver’s Xprnc Media to blend conventional digital OOH marketing on 55-inch displays with directly tied and target mobile messaging. Here’s how it works: BroadSign has …
Leyard, Planar Light Up Giant 8K Indoor LED Wall At NAB April 19, 2016 by Super User This is what Planar and its parent company Leyard are showing this week at the big NAB broadcast trade show in Las Vegas – about $2.3 million worth of 8K LED wall. The video wall measures more than 31 feet wide by 18 feet tall (9.5 meters by 5.5 meters) and is composed of 64 …
6 Strategies to Keep Brand Consistency With Your Digital Signage Work April 18, 2016 by Sean Levy Guest Post: Irfan Khan, Skykit Brands, as most of us already understand, reach far beyond the company’s logo. While the logo might be the entry point, the most successful brands promote a narrative. Everything from the look to the core values to the marketing efforts work together to make a coherent whole. Eateries like Taco …
Projects: Toronto’s Mount Sinai Switches On Massive Digital Donor Wall April 18, 2016 by Super User Donor walls are a big part of many hospitals – used to thank companies and individuals who support the organization’s work and facilities. For years, these walls were plaques or printed graphics, but lately, they’ve gone digital, and this has to be one of the bigger ones out there. Toronto’s Mount Sinai Hospital has turned on 50 …
embedsignage Latest To Add ChromeOS Digital Signage Support April 18, 2016 by Super User The UK cloud-based signage software firm embedsignage is the latest company to add support for ChromeOS devices. The player, available off Google’s Chrome store, will run on Chromeboxes or the more recently introduced Chromebits. Like several companies out there, embedsignage has a web-centric platform that drops pretty readily on to numerous operating systems (whereas the first …
Projects: Nanonation Takes On Raising Nebraska April 18, 2016 by Super User Raising Nebraska is a 25,000 square foot, interactive digital-heavy exhibit on the state fairgrounds that’s designed to help visitors better understand and appreciate that state’s big industry, its advances, and the impact it has locally and globally. Located in Grand Island, about three hours west of Omaha, the exhibit was put together and is now …
As LED Companies Chase New Indoor Business, NanoLumens Heads Outside April 13, 2016 by Super User While many display companies known for their outdoor LEDs are coming inside with indoor LED products, Atlanta-based NanoLumens is going in the opposite direction, introducing new outdoor LED displays. The company – best known for changing up the indoor LED market with skinny, lightweight and flexible products – has introduced something called the Outdoor Gallery series. …
Projects: Visualized Butterflies Tell Time For Yorkdale Shoppers April 13, 2016 by Super User Here’s a nice example of simple, but visually interesting visualized data being done at Yorkdale, which is very arguably the ritziest shopping mall in Canada. Cineplex Digital Media works with the Toronto mall and its parent company, Oxford Properties, on the digital screens around the various shopping centres aOxford has across the country. To show shoppers …
