Sixteen:Nine Podcasts Seeing Healthy Download Numbers After 1st Week May 13, 2016 by Super User The Sixteen:Nine Podcast series just launched a week ago but it’s already doing quite well – with more than 300 downloads off the host pages and more than 1,000 if you lump in other podcast platforms that grab, distribute and play episodes out using the RSS feed. Now … compared to something like Serial or The …
Why I Talk Hyperlocal Ad Network Dreamers Off The Ledge May 12, 2016 by Super User It seems like every week lately I spend some time on the phone talking a guy off a business ledge. My office number is listed on my contact page, so people ring me up, asking what I think of their plans to start a network of digital signs littered around their town, their city, their …
Ontario Tears Down Its Beer Wall, Goes Interactive May 12, 2016 by Super User American friends who’ve come up to Toronto for a visit or on business have tended to marvel at the sight of big buildings along major roadways that say simply: BEER STORE. They are Ontario government-regulated stores that only sell beer, and many of them are set up like small warehouses, with a front order desk …
Defining The Digital Workplace May 12, 2016 by Joel Dart Guest Post: Brandon Harp, Barco/X20 Media The digital workplace has many different meanings, and as someone selling visual and software solutions into that space, I constantly find myself asking customers what the digital workplace means to them. Very few have clearly defined answers. The IT research and advisory firm Gartner describes the digital workplace as a …
Go Ahead … Text And Drive, Suggests Toronto Digital Billboard May 11, 2016 by Super User This is a digital campaign that ran on one of Toronto’s busiest roadways – the ever-crawling Gardiner Expressway – that has a funeral home very darkly encouraging motorists to go ahead and text while they drive. It spurred a lot of outrage and disgusted visits to the website of the advertiser, Wathan Funeral Home. Turns out, though, …
Sixteen:Nine Podcast: Stephen Randall of Monster Media May 11, 2016 by Super User Stephen Randall is the EVP Social and Mobile at the out of home media firm Monster Media. Randall was doing mobile operating systems before they were ever called smart, as a co-founder of Symbian. He then started LocaModa, which was doing visualizations of user-generated content as far back as 2005, before social media was even …
Projects: UK Burger Chain’s Switch To Digital Menus Sees 50% Sales Boost May 10, 2016 by Super User It’s one location, so keep that top of mind, but word that cutting over menu boards at a UK burger stand from static to digital menu boards jumped sales by 50% is nonetheless interesting. The small hand-crafted burger chain, Prime Burger, cut over its three locations to digital, working with Eclipse Digital Media and using Samsung’s …
6 Tips For Digital Signage Calls To Action May 9, 2016 by Sean Levy Guest Post: Irfan Khan, Skykit Picture this: You’re the proprietor of a grocery store, and you’ve just installed your first digital signage system. You’ve been careful to do everything right. You did extensive research into what type of display would be right for your business, taking into account everything from cost to viewing angles. You …
Delivering On The Promise Of Electronic Paper May 9, 2016 by Jennifer Davis Guest Post: Luka Birsa, Visionect Electronic paper is now making it possible to put digital signage in places and situations that were long thought too difficult and costly. The technology that first made its mark in the e-book sector is now being used outside as digital signs on roadways and at transit shops – conquering …
Solving Menu Board Challenges … With Print??? May 6, 2016 by Super User Here’s something odd to end the week – a fast food chain and its marketing services vendor touting how it uses on-demand printing to get menus localized to each of 900 sites. From Retail Touchpoints: Bakery franchise Auntie Anne’s is leveraging Print On Demand technology from retail marketing services provider GSP to print customizable menu boards …
