US Political Conventions Go Big On Digital And Social July 25, 2016 by Super User The lights go up on the US Democratic National Convention in Philly today, a few days after the rival Republicans wrapped up their own national convention. I’ll reserve comment on the politics, because as a Canadian I get to watch the very curious goings-on from the bleachers. I said to my wife one night that …
Solving The Digital Signage Content Riddle In Small Businesses July 25, 2016 by Joni Schmeichel Guest Post: Joshua Gross, KIO digital signage The effectiveness of a digital signage marketing strategy ties directly to the quality of the content. Think about all those “targeted” monthly home marketing magazines that you’ve found in your mailbox, and dumped directly into your recycling bin. Much of it is badly-designed, using grainy images and unpolished copy, and it …
Projects: Virtual X-Ray Scans Mazda 3 At Trade Show July 22, 2016 by Super User A Colombian company came up with a very clever idea for showing what’s under the hood, and more, of a new Mazda 3, for a marketing show in Bogota. Vinilo Lab put a 65-inch display panel on a track that slid along the front of the car display, creating the effect that the monitor was scanning …
Digital Signage Federation Hangout Update – July 2016 July 22, 2016 by Super User Guest Post: Ryan Cahoy, Rise Vision, on behalf of the DSF Education Committee Want to hear from your peers in digital signage and keep up with the latest trends without the sales job? Check out the Digital Signage Federation (DSF) free Google Hangout series, featuring DSF member experts sharing their thoughts and views on a variety of …
Mvix Ends Up In Court, But That’s OK July 22, 2016 by Super User The Washington, DC-area digital signage firm Mvix has found itself in court, but in an entirely good way. The company, which does cloud-based software, has developed a dynamic Digital Docket Display widget aimed at courthouses – showing real-time case information, including case numbers, parties involved, courtroom and time. Docket Display Systems, says the company in …
Industry Weapon Picks Up Firesign Platform And Users July 22, 2016 by Super User Pittsburgh-based solutions company Industry Weapon has acquired a long-running software platform called FireSign, as well as its user base, from Nashville creative agency Anode. Anode first developed FireSign back in 1991, but says at the end of 2015 decided to get out that business – empty when they started, hyper-crowded now – and focus on the …
Digital Signage Solutions Firm KIO: Use Our Tech And Service, And We’ll Throw In Creative July 21, 2016 by Super User Google Alerts’ digital signage search term digest for this morning popped up yet another software company going after the small business market with a cloud-based solution, but I was please to see this one had an interesting twist. You pay for a media player with software, and the deal includes custom creative and content management …
Digital Trends Showcase Moves Down Road To The Falls For 2016 July 21, 2016 by Super User The guys who do the annual Digital Trends Showcase in Toronto – which has run each fall for the last few years – have moved on down the highway to Niagara Falls, Ontario for this year’s event. The event – which I’ve not been to for various scheduling or traffic avoidance reasons – puts several …
Boston Gets First E-Paper Wayfinding Sign July 21, 2016 by Super User Boston’s city hall plaza has what is being touted as the first e-paper wayfinding sign in the United States – a 32-inch electronic paper display that is daylight-readable and powered by solar. The ruggedized sign, mounted in a totem on the plaza, is aimed at providing visitors with information on local events and help residents …
Board The Queen Mary For A Digital Signage Tour, Aug. 10th July 20, 2016 by Super User Digital Signage Expo is planning an informal tour and mixer on the Queen Mary cruise liner, which has been a part of the Long Beach, CA waterfront for many years as a working museum hotel and restaurant. The August 10th event will run from 5:30-7:30 p.m. on the ship. At rush hour, it’s about a three …
