DOmedia Partnership Blends DOOH Buy-Sell Platform With STRATA’s Ad Management Toolset February 1, 2017 by Super User Columbus, OH-based DOmedia has worked what appears to be a well-positioned partnership with a major media buying and selling platform, integrating its planning and buying tools into STRATA, a software toolset used by some 1,200 ad agencies. Under the deal, DOmedia will blend its planning and buying tools with Chicago-based STRATA’s order management and billing platform. The integration, …
Sixteen:Nine Podcasts: Sean Keathley, Adrenaline February 1, 2017 by Super User This week, we’re talking experience design with Sean Keathley, the president of Adrenaline, an Atlanta-based company that’s in the business of coming up with the strategy, the content and technologies to make spaces like banks, stores and hospitals really work. Sean talks about the process involved in putting together a successful project, and he made …
Rail Ad Campaign Uses Real-Time Data To Target Traffic-Jammed UK Motorists January 31, 2017 by Super User Via Campaign Live Here’s a good, relatively simple example of using live data to trigger relevant digital content on digital displays – in this case, cheeky messages to motorists stuck in traffic. Virgin Trains worked with agencies and several OOH media companies on a cross-platform campaign in Leeds and Newcastle, in the U.K., that took …
Pattison Adds Visual Proof Of Play To Digital OOH Ad Delivery Platform January 31, 2017 by Super User The Canadian OOH media company Pattison Outdoor has beefed up its ad planning and management platform to meet growing pressure from brands and agencies for advertising performance metrics and transparency. The new version of what’s called Eyewitness Proof of Performance (POP) now includes the ability for clients to capture data and images for their digital …
Signagelive To Debut Content Marketplace At ISE January 31, 2017 by sixteenninewpadmin UK-based CMS developer Signagelive is launching a digital signage content marketplace next week at Integrated Systems Europe in Amsterdam. That marketplace, aimed at subscribers to the SaaS platform, will have some 500 pre-built digital signage content elements, ranging from layout backgrounds, pre-built applications to functionality widgets. The company is also planning to show off a …
BrightSign Taking Different Path On “Smart” Displays With Embedded Player And OPS Unit January 31, 2017 by Super User Silicon Valley-based BrightSign is going right after the “smart” digital signage display market by introducing a new module that makes it easy for manufacturers to embed one of its players right inside a commercial panel, as well as a first foray into slot-loaded players. BrightSign will be showing the new HD3 Series BrightSign Built-In module …
Pharma Uses 13 Big LED Elements For Trade Show Booth January 30, 2017 by Super User We’ve come a long way from the days when it was nice to see or hear about companies in other fields using a screen or two in their trade show booths to help tell the brand and product story. Here we have a major pharma making digital the centerpiece of its presence at a show, …
Looking Ahead To ISE 2017 January 30, 2017 by Super User Integrated Systems Europe starts next week in Amsterdam, with the trades show hall letting in the crowds starting Tuesday. It’s the biggest pro AV show in the world, and digital signage is just one component. But a big one. The trade show currently lists 456 digital signage exhibitors, most of them in one hall (the …
Steelcase Labs New Privacy Film Makes Digital Signs Look Like Black Rectangles January 30, 2017 by Super User Via Wired Technology that would block the light emitted by LCD screens and LED displays would seem about the last thing a digital signage deployment might want, but a new privacy film developed by the office furniture firm Steelcase might actually have some interesting use cases in this sector. Casper Privacy Film, developed by Steelcase’s …
Walmart OKs Trial Of Car-Buying Kiosks In Select U.S. Stores January 27, 2017 by Super User An online car-buying service has struck a leasing deal with Walmart to start putting interactive kiosks in 25 U.S. stores this spring. Miami-based CarSaver, reports Automotive News, will have kiosks and related information centers that allow consumers to poke around for vehicles on the screens and book appointments at nearby dealerships that are in on the program. When …
