Reflect Adds AdLogic In-House Retail Ad Planning Platform April 4, 2017 by Super User One of the slightly curious things I learned last week at DSE was Reflect – which I totally think of as a retail-centric digital signage CMS – introducing an advertising platform. My first reaction was: “Huh?” Between Ayuda and BroadSign, and a handful of others out there, that turf is well-covered. Then there are the …
Watch A Digital Menuboard That Changes Languages On Demand April 3, 2017 by Super User This digital menuboard demo from the Seoul solutions company Soundgraph caught my eye at DSE last week for a couple of reasons. First, I liked the creative design. Second, the company was showing a clever demo of on-demand switching of languages for the menu items. There were four buttons on the counter, each with a …
The Thing I Maybe Liked Best At Digital Signage Expo Was Not Digital Signage April 3, 2017 by Super User It’s slightly weird that the thing I perhaps liked the most on the DSE show floor last week wasn’t digital signage tech in any conventional sense, but what really caught my eye was the flip-disc display shown by the Brooklyn-based tech/agency shop Breakfast. It is decades-old technology that rapidly flips little plastic discs between black and white, …
Another Great DSE Mixer April 3, 2017 by Super User Two Canadians, of course, showed up for the annual Sixteen:Nine DSE Mixer 30 minutes before the drinks were officially starting to pour. And they were already lit up from cocktails at the NanoLumens open house. By the height of the mixer last Tuesday evening, I am guessing we had about 260-270 in there – which …
Here Are The DSE 2017 APEX Award Winners April 3, 2017 by Super User Here are the winners of the APEX Awards for digital signage content and projects, announced last week at DSE. Razorfish and Dreambox Visual Communications took home the top honors of the night, winning the APEX Installation of the Year and APEX Content of the Year awards, respectively. The two overall winners were selected from the nine …
DSF Establishes Global Digital Out-of-Home Council April 3, 2017 by Super User The Digital Signage Federation has launched a Global Digital Out-of-Home Council designed to specifically to support the needs of companies involved in what it calls “the intersection between out-of-home advertising and the digital signage industry.” The council is not really a a competitor to the Digital Place-based Advertising Association (DPAA) – with the DSF instead offering what’s …
Projects: Check Out This Amazing 13K Immersive Video Wall In Netflix’s New LA HQ April 3, 2017 by Super User This is pretty amazing – an 80-foot, 13K, fine-pitch LED video wall running custom ambient content in the lobby of the new Netflix building in LA. Vast video walls in lobbies is not all that uncommon anymore among well-heeled companies and property owners, but the content in many to most of those cases is meant …
How Not To Use A 3 By 3 Video Wall April 2, 2017 by Super User While still in Las Vegas last week, I had a morning meeting over in the deranged labyrinth also known as Caesar’s Palace, and found myself sitting in the central food court, looking at the video wall. It’s a little older, and could be very functional if the content respected and used the limitations of nice …
My DSE 2017 Impressions: More People; Better, Faster, Brighter, Thinner Tech April 1, 2017 by Super User I don’t have the numbers on DSE 2017, but my general sense from conversations with show people is that the counts were up over last year – good news as the numbers were sort of flatlined the last few years. There were definitely more exhibitors and more overall floor space, though the back of the hall …
DSE 2017 Is Done March 31, 2017 by Super User Normally I write daily wrap-up posts on DSE, but as you may have noticed, not this year. Too freaking busy. Day 1 started at 7 and ended after midnight, or something like that. Let’s say that part’s a little fuzzy and leave it at that. Vegas. Day 2 was nutty, as well. On a plane …
