DPAA Unveils Speaker Plans For 2017 Video Everywhere Summit May 19, 2017 by Super User It’s hard to wrap my head around an event that’s months off, but the Digital Place Based Advertising Association (DPAA) has announced its initial roster of speakers for the annual Video Everywhere Summit in New York, this year running on November 1. The Summit, at the Roosevelt Hotel, should attract about 800 attendees – brands, agency …
16:9 Projects Podcast: How Buffalo Wild Wings Engages Guests With User-Generated Content May 19, 2017 by Danica Trapara This episode we talk to Vlad Edelman, CEO of HEROFI, who won a Gold medal Apex Award in the Food & Beverages category at DSE 2017 for their work with Buffalo Wild Wings. Although Buffalo Wild Wings is the largest sports bar chain in the world, operating over 1,200 restaurants, they were facing some challenges …
You Had One Job …. May 18, 2017 by Super User From a reader: corporate communications screen at the world headquarters of AmEx. They’re using smart TVs, not pro displays Someone didn’t monkey with the settings during set-up, so the bottom 25% of the screen is running what’s effectively an ad banner for LG. The thing is in demo mode. Takes about two clicks on a …
Pix: More Shots Of That Cool AR Digital Poster In Slovenia May 17, 2017 by Super User Here are three pix shot today of that cool augmented reality Digital OOH digital poster thing on the streets of Ljubljana, Slovenia. They were shot and kindly sent along by Ursa Primozic, Communications Manager at the E Ink display company Visionect, which is based in that beautiful city.
UK AV Distributor Sahara Presentations Group Acquires Digital Signage CMS Firm Sedao May 17, 2017 by Super User UK-based AV distributor Sahara Presentations Group has acquired Sedao, the UK digital signage software platform and services company it had been selling. ‘This is a great acquisition for the Sahara Presentations Group,” says Shaun Marklew, Sales and Marketing Director of Sahara. “Since their launch in 2004, Sedao has been at the forefront of digital signage innovation …
Sixteen:Nine Podcasts: Rodolfo Saccoman, CEO/Founder of AdMobilize May 17, 2017 by Super User There’s nothing all that new about digital signage networks using video analytics to get some sense of what’s happening with audiences near screens, but AdMobilize is not just another company peddling the same old stuff. I spoke with CEO and Founder Rodolfo Saccoman about a product and service he says rolls up a wide range …
Guerrilla Projection-Mapping In DC Takes Visual Swipe At Trump May 16, 2017 by Super User Artist and activist filmmaker Robin Bell rolled up and parked a van across the street from the Trump International Hotel in Washington, did a quick set-up, and started projection-mapping a set of provocative messages on the hotel entrance header aimed squarely at the guy whose name is on the front. Bell told CNN he was hoping …
How About A Cord-Free Digital Sign That Will Run A Year Between Charges? May 16, 2017 by Super User Slovenia’s Visionect has started marketing a 13-inch E Ink display that will run for as long as a year before needing its battery recharged. Called the Onethree – presumably based on the 13-inch size – the unit is touted as a Place and Play device that can go where it needs to go, and …
PATTISON Onestop Opts In On Programmatic Media Platform For Canadian DOOH Ads May 16, 2017 by Super User One of the largest out of home media companies in Canada, PATTISON Onestop, has signed on with a programmatic media-buying to fully automate placements for at least part of its digital inventory. The platform, dubbed Campsite, enables PATTISON Onestop to make a portion of its digital inventory available to media buyers via real-time bidding. That’s …
After Years Of Red Ink, CRI Now Operating In Black May 16, 2017 by Super User I don’t know how many posts I’ve done about the endlessly bad tale of the financial fortunes of Wireless Ronin-Broadcast International-Creative Realities, so it’s sort of amazing to knock out a post about the most recent incarnation actually turning a profit in the last two SEC reporting periods. Creative Realities, Inc. – better known as CRI …
