LED Walls Envelop Media Corridor At Chongqing’s Airport November 22, 2017 by Super User This is a media corridor opened up in August in Terminal 3 of Chongqing’s international airport. It may well be a city and airport many in the west only vaguely know about, but the southwestern China city has a population of more than 30 million (which is mind-wobbling). The 65-meter media corridor is an install …
Sixteen:Nine Podcasts: Michael Clarke, Citilabs November 22, 2017 by Super User The digital out of home media industry has been growing rapidly, and as awareness has built, there’s been more and more of a push from brands and media buyers to provide better, deeper detail on the actual audience. The old way of selling audience for outdoor was gross traffic counts and extrapolations on what they …
Big Curving LED Welcomes Visitors To Stanford’s New House Of Champions November 21, 2017 by Super User This is the new Home of Champions hall of fame-ish center at Stanford University – an old basketball gymnasium in the athletic department’s building on campus that is now a central showcase for the school’s sports teams and individual athletes. Opened to the public in September 2017, the museum now houses over 40 displays celebrating the …
Snappy Virtual Try-On Make-Up Mirrors Boost Store Sales By Average 31 Percent November 21, 2017 by Super User A Toronto company called ModiFace has unveiled a very snappy, very impressive augmented reality try-on mirror for MAC cosmetic stores that lets women – mostly – virtually try on different types and shades of things like lipstick, without actually using sample product at the counter. The company’s code uses a camera to pattern-map a face …
Creative Shop Obscura Digital Acquired By Madison Square Garden Company November 21, 2017 by Super User One of the top companies in big digital canvas creative, San Francisco’s Obscura Digital, has been acquired by the sports and entertainment firm The Madison Square Garden Company. Obscura will become part of MSG Ventures, MSG’s technology group. “MSG is committed to building on its incredible legacy of delivering unforgettable experiences by anticipating and embracing …
Times Square LED Boards Use Petition Data To Drive Impeach Trump Campaign November 20, 2017 by Super User Setting the undoubtedly polarizing politics aside, a media buy involving a couple of big digital boards in Times Square looks interesting for what it is doing with visualized data. Maybe the content presentation is canned in some way, but it LOOKS like a private U.S. citizen’s big dollar effort to see President Trump impeached is …
OOH’s Q3 2017 Sales Up 1.9%, Says OAAA November 20, 2017 by Super User Out of home advertising revenue was up 1.9 percent in the third quarter of 2017, compared to the stretch in 2016, accounting for $1.78 billion in ad spend, says the Outdoor Advertising Association of America (OAAA). For the year, to date, sales are up 1.3 percent. “OOH is thriving compared to other traditional media because …
Renovated Abu Dhabi Telecom Retailer Has Wall To Wall Screens November 20, 2017 by Super User Via Linkedin This is the renovated Axiom Telecom store in Dalma Mall in Abu Dhabi – which has a Microsoft Store-like approach to LCD displays not just being screens on walls, but largely being the walls. I like. Axiom is a big retailer and distributor of wireless products in the region.
A Magic Interactive Mirror For Gyms November 20, 2017 by Super User I’ve seen no end of photos and videos of “magic” mirrors for fashion retailing applications, and one or two for hotel rooms, but this is the first suggestion of how an LCD mirror display with a touch overlay could be used in health and fitness. This is a video from UK-based Crystal Display Systems showing how …
Starbucks Markets Seattle Office Space It Owns Using Vast Projection Wall In Lobby November 17, 2017 by Super User There is so much fine pitch LED stuff going in as video walls these days that it is easy to forget about other ways of doing a big digital canvas, like projection. This is a project in Seattle in a building owned by Starbuck’s – but it is NOT the head office, just commercial property …
