Scott Kolber Of Roadify On Organizing Transit Data For The Masses November 21, 2018 by Super User Mass transport data is some of the stickiest content out there for digital signage screens. It’s information people tend to want and need, and they’ll habitually look at screens to get it. Tapping into the open data from one transport authority, to show it on screens, is relatively easy. It gets more complicated when you …
Interactive Zone Lets Fans Photobomb Favorite NHL Players November 19, 2018 by Super User The NHL’s Philadelphia Flyers pro hockey team has established a Family Fun Zone in its home arena, the Wells Fargo Center, that’s largely built around interactive technology. The team worked with Philly-based MVP Interactive on four different fan experiences – including a couple of augmented reality photo set-ups. I’m partial to the one that enables people …
Nike Opens Screen-Filled, Frictionless Shopping Flagship In NYC November 19, 2018 by Super User Nike late last week opened the doors to what it calls “House of Innovation 000” – a new six-level flagship store at 650 Fifth Avenue in New York that is built around making shopping largely frictionless, and uses a lot of screens. The 68,000 square foot store includes a center-hung, multi-level not-sure-what-I’d-call-it multi-sensory tower structure …
Out Of Home Campaign In Norway Uses Banksy’s Shredded Art Stunt As Inspiration November 16, 2018 by Super User This is a clever play on the crazy stunt by the artist Banksy, who programmed one of his paintings to shred as soon as it was sold on auction (it only half-shredded). Within 48 hours of that happening, the Norwegian wing of JCDecaux had put together and executed on a program on a street poster …
BrightSign Partners With BlueFox On WiFi-Sensing Retail Analytics November 16, 2018 by Super User BrightSign is the latest digital signage-focused company to build analytics into its offer, though it is via partnership and done a little differently than some other companies in the ecosystem. The Silicon Valley-based Roku spinoff BrightSign has integrated BlueFox’s WiFi sniffing technology into its range of digital signage media players. The pitch for what’s touted as …
Mall Research Suggests Targeted Digital OOH Ads Can Drive Double-Digit Store Sales November 15, 2018 by Super User Here is a too-rare example of a brand or brands actually sharing field research data based on the cause and effect of Digital OOH mall advertising on sales. The brand ventures wing of the big shopping mall concern Unibail-Rodamco-Westfield (URW) did a pilot program this fall with the French analytics firm Quividi to test assumptions that …
Delivery Service Hyper-Targets Hungry Office Workers In LinkNYC Campaign November 14, 2018 by Super User This is simple example of geo-targeting for a Digital OOH ad campaign – with contextual spots for the food delivery service delivery.com zeroed down to the neighborhood and time of day. The hyperlocal campaign is running on Intersection’s LinkNYC network, which is big 55-inch back-to-back screens on monolithic sidewalk fixtures. The targeting tactics are based …
Intel Adds More Data, Capabilities To Its Real Sense Depth-Sensing Cameras November 14, 2018 by Super User Stressing that I have only a fleeting command of the technical details of this, it is nonetheless interesting and useful to point out to solutions providers and experiential designers that Intel’s camera for tracking things like gestures just got better. The Intel RealSense Depth Camera D435i has “a new inertial measurement unit that enables developers …
Anti-Racism Center Uses AR, Contactless Payments To Raise Funds Off Sidewalk DOOH Screens November 14, 2018 by Super User This is an interesting mash-up of augmented reality, sensors, contactless payment tech and digital OOH displays executed by JCDecaux in Norway, for the Norwegian Centre Against Racism In Lillestrøm. The fundraising campaign shows a bunch of white power thugs, on a street furniture screen, approaching people and chanting their nasty bile. That stops and they …
Beth Warren Of CRI On How To Make Digital Signage Really Resonate In Retail November 14, 2018 by Super User Beth Warren of Creative Realities – or CRI for short – came recommended as a speaker for the DSF’s recent Coffee and Controversy event in New York. We’d never met, and while in New York, I seized the opportunity to meet up with her after the event to talk a lot about digital signage in …
