E-paper Screens Used As Patient Room Digital Signage In Florida Hospital August 14, 2019 by Super User Using screens as digital meeting room signs has turned into a big business, with dozens of companies offering a smarter way to designate whether a meeting space is occupied or booked, and by whom. There’s another very different scenario where digital signs make a lot of sense outside of rooms, and that’s in medical centers. …
Prague’s Airport Testing Digital Signage Display Tied To Predominant Passenger Languages August 14, 2019 by Super User The international airport at Prague, in the Czech Republic, is testing a digital signage-driven communications system that tailors content to the predominant language of arriving travelers. I’ve seen this done in places like Dubai for advertising at baggage carousels, but in this case, it is entirely driven by the airport management’s desire to relay passenger …
Vistar Media’s Michael Provenzano On The Rise Of Programmatic DOOH August 14, 2019 by Super User Programmatic media buying and selling for the digital out of home marketplace has been going on for many years now, and grown a lot more sophisticated, and a lot more used. Just as the digital OOH business has matured and expanded in the last few years, so have some of the key players – notably …
Giant Wraparound LED Upgrades Messaging At Sydney’s Convention Center August 12, 2019 by Super User This is well done – a wrap-around LED display board that addresses multiple needs at a convention center in Sydney, Australia. The new LED display at the International Convention Centre Sydney is 47.5 sq. meters – 19m wide by 2.5m tall, and sitting above some existing print signage. The screen in the ICC Sydney foyer …
AdMobilize Gets Patent Grant For Analytics-Triggered Signage Content August 9, 2019 by Super User Miami-based computer vision company AdMobilize has been granted a US patent for a “method and system for dynamically adjusting displayed content based on analysis of viewer attributes.” That dynamic content is based around the use of anonymous video analytics – the core business of AdMobilize. Rodolfo Saccoman, the five-year-old company’s CEO and co-founder, says the …
Cruise Line’s Mega-Ship Includes Dining Hall With Experiential LED Walls August 9, 2019 by Super User The Spectrum of the Seas, a new mega-cruise ship in the fleet of Royal Caribbean International, uses big direct view LED screens to great effect in its main dining room. The three level dining area can feed more than 1,800 people at once. Passengers walk in from two decks, via a 16-meter-long LED corridor. For …
CRI Paid About $8.5M For Allure, $6.3M In Cash August 9, 2019 by Super User Creative Realities paid roughly $8.5 million last fall to buy Allure off of Christie Digital Systems, according to SEC quarterly report filings by CRI. The new filings say Louisville, KY-based solutions provider CRI “acquired ownership of all of Allure’s issued and outstanding capital shares in consideration for a total purchase price of approximately $8,450,000 subject …
Pharmacy Health Network Acquired By Mesmerize, With Big Expansion Plans Into Medical Offices August 8, 2019 by Super User The Pharmacy Health Network (PHN) – which does ad-based screens in retail pharmacies – has been acquired by an OOH media and marketing company that has plans to expand into medical care environments. Mesmerize says it will “accelerate growth beyond the 1,100 PHN locations currently deployed across the country by scaling the network to include …
Empire State Building Opens Screen-Filled Museum Designed To Entertain, Educate Observatory Line-ups August 8, 2019 by Super User The Empire State Building in New York has opened a 10,000 square foot museum in the 2nd floor of the building as a mechanism to reduce perceptions of long waiting lines to get to the observatories on the 86th and 102nd floors. The museum has a pile of technology in it, most notably a gallery with 72 …
Broadsign, Place Exchange Combine Tech To Streamline DOOH Media Activity August 7, 2019 by Super User Broadsign has done a tie-up with the programmatic ad exchange company Place Exchange the companies say enables digital buyers to “transact DOOH programmatically as a simple add-on to existing digital media buys.” Combining the platforms through software integration, they say, lets Digital OOH media owners and advertisers use “a single set of digital creative assets …
