Drone-Based Light Show Puts Giant Atop Skyscraper November 11, 2019 by Super User Photo composite from Daily Star (UK) This is much more entertainment and spectacle than signage, but nonetheless a really interesting application of technology to form an animated display. Somewhere in China – not quite sure which big city, and there are many – a drone-based light show has a skyscraper-sized figure atop a skyscraper. This …
Intel Opens Screen-Filled Smart Building Near Tel Aviv November 11, 2019 by Super User Intel recently opened an awfully nice, screen-filled development center in Petach Tikva, Israel – which is an eastern suburb of Tel Aviv. The 800,000-square-foot, 11-story building brings together 2,000 employees who had been scattered in eight buildings across five campuses. What caught my eye is all of the meeting room sign and directory tech, as …
Now That Coca-Cola Times Square LED Appears To Be Under Repair November 11, 2019 by Super User Maybe this routine maintenance. Maybe they’re cleaning off city grime. But whatever the case, that ill-fated kinetic Coca-Cola LED display in Times Square had workers and window-cleaner style scaffolding up on Friday. A reader in the city for meetings grabbed a couple of shots, showing numerous that are out and a crew at work. The …
Feeble Email Open Rates Make The Case For Workplace Digital Signage November 9, 2019 by Super User One of the reasons digital signage is getting a lot of traction as a tool for workplace communications is its ability to reach hard-to-reach employees with important messaging, and a big factor is the feeble effectiveness of emails. New research is confirming what was well known – that e-mail open and click-through rates were low …
Harvard Biz School Adds Massive 62-Foot Fine-Pitch LED Screen To Main Auditorium November 8, 2019 by Super User The adoption rate for direct view LED seems to to be steadily increasing, at the same time as the variety of potential applications keep broadening. I’d not really considered giant fine-pitch LED displays as workable options for lecture hall backdrops, but when you’re the Harvard Business School and have many very rich graduates, all things …
McDonald’s To Have AI-Driven Drive-Thrus In Almost All Stores Before Year’s End November 8, 2019 by Super User There’s an interesting piece up in the New York Times about how McDonald’s is investing heavily in technology to adopt to a fast-changing consumer and competitive landscape. The story goes into how the 2nd biggest fast food company in the world – Subway is #1 – has acquired AI companies this year and set up …
Clever DOOH Campaign Syncs Creative Across Chicago Loop Bus Shelter’s Displays November 8, 2019 by Super User This is a clever use of creative that plays with the physical set-up of a transit shelter that has several equally spaced and aligned digital OOH screens. A campaign executed by JCDecaux for the DePaul University basketball program, running on what the media company its Loop Immersion Zone (LIZ) in downtown Chicago, sees a basketball …
390 Little Mirrored Bricks Create Kinetic Display In NYC HQ Building Lobby November 8, 2019 by Super User This isn’t really digital signage, but the tech comes from a small Brooklyn creative hardware shop that works around the edges of the industry, using a modern take on flip disc displays. Pulse is a two-story tall just fired up at the brand new global headquarters for Equinox in Hudson Yards in New York. Equinox …
DSF Sets Dec. 5 Meet-Up For Nashville; Features Venue Tour, Live Music November 7, 2019 by Super User The next Digital Signage Federation meet-up is now set for December 5th in Nashville, with a pre-mixer tour, a great speaker at the mixer, and because it’s Nashville, there’s live music! The event schedule: 4:30- 6:00 PM – Planned tour of network at Music City Center (MCC) 6:00-7:00 PM – Registration, Music and Networking with …
Premium Moviehouse In Oslo Kitted With 100 Displays November 7, 2019 by Super User A premium cinema in Oslo, Norway has built a lot of the movie-going experience around digital displays, with LED walls and about 100 Scala-driven Philips screens around the entrance lobby, hallways and concessions. The Odeon Kino AS worked with Scala Nordic before the opening last year to get the project live. Scala players drive all …
