Ladorian, inReality Partner On Data-Driven Personalized Messaging For In-Store Screens April 8, 2021 by Super User That feeling you sometimes get online – with served ads that seem to know your recent, personalized shopping interests – is now finding its way into physical stores through tie-ups like a new one between a pair of digital signage-focused tech firms. Madrid-based Ladorian, which has a software solution specializing in personalized data-driven messaging in …
New CDC Guidance Reinforces Low Risk Of Picking Up COVID From Touching Things, Like Screens April 7, 2021 by Super User The U.S. Centers for Disease Control has issued new guidance on the ubiquitous sight of staffers in retail, mass transport and elsewhere spraying and wiping down surfaces with disinfectant, or even doing something akin to fogging a room. The short version is that all this activity may have the theatrical impact of showing the venue …
Rangers Ballpark Concessions Cut Over To Self-Service Ordering April 7, 2021 by Super User Stadium Tech Report has a post up on its excellent site about how food concessions are being handled at the home stadium of baseball’s Texas Rangers, which is a little terrifyingly open to full capacity despite the ongoing pandemic. The stadium – Globe Life Field – is using a pile of interactive self-service ordering screens, …
Samsung Marketing LED Display Bundle Aimed At Analog Sign And Printing Ecosystem April 7, 2021 by Super User Numerous display manufacturers have introduced bundled direct view LED solutions as a way of simplifying the specification and selling of technology that remains unfamiliar to a lot of the pro AV sector. Samsung is borrowing on that notion with a display bundle aimed at the traditional sign sector, highlighting an outdoor solution that “all-in-one display …
KC Office Block Uses Generative Data For A Dynamic Digital Clock Tower April 7, 2021 by Super User This is a digital clock tower feature on an office building in central Kansas City, using generative art to suggest the time and weather. The LA creative technology shop StandardVision was commissioned by Block Real Estate to develop the new digital display at a top corner of 46 Penn Centre. The Dynamic Weather Clock was …
Shipping Analysis Shows Absen, Unilumin Tops In DV LED Manufacturing Exports April 7, 2021 by Super User Market data on the DV LED industry can be a little hard to find at times, unless you are a manufacturer that has the budget for research reports that tend to have price tags that include a few zeroes. So I was happy to see the CEO for the Brazil wing of the Chinese LED …
Chicago’s TheBulletin Building Millennial-Centric Ad Network In Upscale Residential Blocks April 7, 2021 by Super User A Chicago start-up is using plain old TVs as digital bulletin boards in upscale residential blocks as a targeted digital OOH advertising medium, with some 500 screens in a handful of U.S. cities and a sales deal with another start-up, New York-based Screenverse. Screenverse will manage all direct and programmatic sales across TheBulletin.io residential DOOH …
How Azumo Takes A Lot Of The Heat And Power Usage Out Of Outdoor Full-Video Displays April 7, 2021 by Super User The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Generally speaking, the sun doesn’t play very nicely with LCD displays when they’re running outside. The brightness has to be cranked just to cut through glare, and all kinds of R&D work has to be done to effectively get out all the heat that builds up when …
Finally, An LED Light Wand Install That Makes Sense! April 6, 2021 by Super User My lack of enthusiasm for those madly spinning LED light wands has been noted numerous times in posts here, but I just stumbled on a use-case for the things that I actually think works well. It is for marketing Dyson’s SUPER-expensive air purifiers, and uses two of those light wands to create the effect of …
LGA’s Much-Needed Reno Job Includes Dozens Of New LG Flight And Passenger Info Displays April 6, 2021 by Super User I haven’t been through New York’s LaGuardia airport since moving to east coast Canada, as what flights that do get out of Halifax to New York head mostly to Newark. Plus COVID. But I’ve been aware that the much-loathed airport in Queens was finally transitioning from the look, feel and state of what you’d encounter …
