Big Digital and Brightsign Power Immersive, Real-Time Fan Experience at the 2025 Ryder Cup December 15, 2025 by John Berkovich Bethpage Black delivered one of the most electric Ryder Cups in recent memory, with huge crowds, tight, nail-biting matches, and a New York energy that felt more like a heavyweight bout than a golf event at times. Amid the spectacle, Big Digital and BrightSign played a central role in reshaping the fan experience with a …
Praevar’s 2025/26 Review: Ralph Idems on Why Sustainabality Is Still a Business Factor in Digital Signage December 15, 2025 by invidis The term “Green Signage” isn’t very popular at the moment. Eco-conscious strategies are often overlayed by crisis management. But from a business perspective, sustainabilty is still at the top of the agendas. For Ralph Idems, CEO of Praevar, this is mirrored in the success of the new E-Poster product. For Praevar, we noticed the digital …
Savoy Theatre Adds Modern LED Presence With New ADI Displays December 15, 2025 by John Berkovich London’s Savoy Theatre has completed a full exterior digital upgrade, with UK integrator ADI installing a suite of custom LED displays that blend contemporary visuals with the venue’s protected architectural character. The 142-year-old theater — known as the first public building in the world lit by incandescent electric lights — turned to ADI to modernize …
Stic Secures $10M Bridge Round, Pegs Valuation at $200M as It Pushes Deeper Into North America December 12, 2025 by John Berkovich Stic, a Los Angeles–based startup focused on vehicle-based out-of-home advertising, says it has raised a $10 million bridge funding round that lifts the company’s valuation to US$200 million and will be used to accelerate expansion across the U.S. and Canada. Founded in 2023, Stic operates a platform that connects brands with everyday drivers, paying participants …
OoH Revenue Hits $2.13 billion in Q3 in the US, Even as Global Signs of Softening Persist December 12, 2025 by John Berkovich Out-of-home advertising revenue increased 4.5 percent in the third quarter of 2025 to US$2.13 billion, according to figures reported by the Out of Home Advertising Association of America (OAAA). That outpaced the modest year-to-year gains seen in some major global OoH markets, where leading media owners recently signaled softness in Q3 results. Year-to-date US OoH …
Vistar Media’s 2025/26 Review: Lucy Markowitz on the Coming Creative DooH Boom December 12, 2025 by Antonia Hamberger You’ll recall one of the first big DooH headlines at the start of 2025: T-Mobile’s takeover of Vistar Media — a clear signal that major players are ready to pour serious money into DooH. In her Year in Review, Lucy Markowitz, SVP and GM of U.S. Marketplace at Vistar, reflects on the acquisition and outlines …
Viral “Tidal Wave” Video Highlights New Era for Immersive Digital Signage December 12, 2025 by John Berkovich A video promoting Disney’s Percy Jackson and the Olympians, showing waves and fog pouring from a giant billboard, has gone viral, but beyond the immediate shock value, it shows the growing potential of creative, tech-driven digital signage and immersive external displays. This isn’t just a stunt; it could represent how brands and public venues are …
Canada Opens Privacy Probe Into DooH Screens Near Toronto’s Union Station December 11, 2025 by John Berkovich Canada’s federal privacy watchdog has opened an investigation into digital advertising screens near Toronto’s Union Station that reportedly use facial-detection software — a move sparked by public complaints after a Toronto Star report last month and coming just weeks after similar concerns were raised and largely dismissed in a Sixteen:Nine piece about the same kiosks. …
Blip Acquires Sign Dash to Streamline Operations for Independent OoH Media Owners December 11, 2025 by John Berkovich Salt Lake City, USA’s Blip has acquired Sign Dash, a billboard-management software platform, in a move aimed at expanding the company’s support for independent out-of-home media owners. The acquisition continues Blip’s strategy of building a unified, end-to-end ecosystem that helps small and midsize operators simplify operations and scale more efficiently. Sign Dash’s platform is designed …
Brightsign’s 2025/26 Review: Steve Durkee on Turning Screens into Smart Touchpoints December 11, 2025 by Antonia Hamberger When we called for companies to send us their Year in Review posts, we noticed one theme: both software and hardware providers are seeing digital signage becoming more connected and more intelligent. While IoT integration has been a niche trend for a while, it seems the expanded AI ecosystem has accelerated its adoption. In his …
