Top 10 February 17, 2006 by Dave HaynesI like the approach AdSpace Networks is taking in the US malls where it has digital screen networks running, as it gets pretty much to the heart of what these networks should be all about – helping consumers and driving sales for mall tenants. As aka.tv reports, AdSpace’s “Today’s Top 10” program sorts through what its operators deem the best …
Tamper-goof February 11, 2006 by Dave HaynesWas in the Montreal airport yesterday, a place that seems to be perpetually under repair or upgrade. One of those new upgrades appears to be digital screens, for something, in the departure lounges. Those areas have high potential for screen media, if well conceived, because we’re talking about a seriously captive audience, sitting bored to …
News from the summit February 9, 2006 by Dave HaynesSpent a couple of days hanging out at the Strategy Institute’s digital signage show in Toronto. New location. Free parking (if you look around). Better food. Fewer people. The organizers put on a good event, but they need to work at getting better speakers and start spreading the shows apart more. Some of the people …
Rampant nonsense February 7, 2006 by Dave Haynes“______________ is the only digital signage offering on the market today capable of supporting large enterprises, and accommodating their growth in order to remain competitive …” B.S. It gets really tiring to read press releases with these sorts of assertions, this one from a well-known and established player in the industry. It’s nonsense, as there are …
Missed Opportunity February 5, 2006 by Dave HaynesI flew up to Ottawa and back the other day on Westjet, a Canadian regional carrier focused on relatively low fares but also in creature comforts. They’ve borrowed JetBlue’s idea and equipped their 737s with leather seats and satellite TV in little 7 inch wide screens in the backs of the seats.That option beats the …
Community Counts February 5, 2006 by Dave HaynesI was doing some buddy calling with a new client last week, with the intention of putting my client’s ideas on the table with the target accounts … BEFORE this new company actually went to market. There’s far too much guesswork out there about what target clients want, and too few entrepreneurs who actually run …
Having my say February 5, 2006 by Dave HaynesI have been hanging around in the digital screen media/digital signage/captive audience networks industry since the very early days. I’ve seen a lot, and even learned a thing or two about what works and what doesn’t. I’ve looked around and seen a few industry blogs, but what I’ve read tends to be product-centric and quite self-serving. …
