Global Shop – The problem with power March 29, 2006 by Dave HaynesWell it is over, and if I never again have to help tear down a booth after a show, that's just fine. Day Three was by far the slowest of the three, so if you are planning to go next year (think it is back in Lost Wages), plan to do other stuff on the …
CBS while you buy groceries March 28, 2006 by Dave HaynesThis was passed on to me: "In what appears to be a first, CBS has signed up to become a programming partner with SignStorey Inc., a Fairfield, Connecticut-based company that has video screens installed in 1,300 supermarkets nationwide. Virginia Cargill, the CEO of SignStorey, said CBS will provide 1-2 minutes of programming for each video …
Digital signage IPO March 22, 2006 by Dave HaynesIt was kind of interesting and intriguing when PRN was putting together an IPO based principally — or you could argue darn near totally — on its Wal-Mart TV footprint. That didn’t happen, but now a cmpany a fraction the size of PRN, Twin Cities-based Wireless Ronin, is planning to float an IPO this summer. …
Award-winning projects March 19, 2006 by Dave HaynesGiven that the industry is still trying to come up with a name everyone agrees on, it’s a bit of an accomplishment that someone has come up with awards celebrating the best of it. The Digital Signage Group, recently acquired by Electrograph, just announced its Digi Awards celebrating excellence in this space. Happily, three of …
20 to 80 per cent sales jump from "infoverts" March 9, 2006 by Dave HaynesSpotted this in the UK-based Retail Bulletin: “The (Mid-Counties) Co-op also makes extensive use of digital signage with 700 screens – soon to increase to 1,200 – across the estate. These range from large aisle end screens to small 7 inch on-shelf units showing “infoverts” – short snappy product focused sequences very different from the …
Researching to a common goal March 2, 2006 by Dave HaynesNice to see four competing companies putting down the gloves long enough to work together on a common goal – validation. Outdoor Broadcast Network, Tribar Industries, and Wild on Walls of Toronto and Lightvision Media Network of Vancouver all do large-format, full-motion LED video boards on major roadways in those cities, and like most screen media …
The nonsense continues … March 1, 2006 by Dave HaynesThis from an unnamed company in a press release yesterday: “_____________, a provider of Internet hosted digital signage services, today announced scheduling capabilities for its ______________ Digital Signs. The scheduler enables ____________ digital signage subscribers to specify starting and ending dates along with times for each individual message that is distributed to viewing displays. This …
Load 'em up! March 1, 2006 by Dave HaynesWhy do so many ad-based network operators make it so hard on themselves to get their sold spots noticed? So many start-ups insist on loading up a screen with as much content as they can possible jam on the screen at one time. By the time a viewer gets finished reading the news headlines, sports …
One store, 63 plasmas February 24, 2006 by Dave HaynesStumbled across what has to be one of the most aggressive, and pricey, digital screen installs to date for a single store. The evidently massive James Richardson Duty-Free shop at Tel Aviv’s new airport has a network of 63 big plasma displays dispersed around the store, humping products but also telling shoppers about customs requirements and …
Analyzing content February 21, 2006 by Dave HaynesThere is nothing particularly new or brilliant about a digital signage company declaring: “It’s the content, stupid!” or the old chestnut: “Content is king!” Many, many people have long been telling their clients and their industry that these networks are just big, interesting money pits unless the content is well-considered and compelling. What’s interesting about …
