Anytime Anywhere measurement June 27, 2006 by Dave HaynesRead this in Media in Canada today: Nielsen Media Research is developing and deploying technology to measure all of the new ways consumers watch TV today, including over the Internet, out-of-home viewing, and via personal mobile devices such as cellphones and iPods. The A2/M2 (Anytime Anywhere Media Measurement) initiative announced last week by New York-based …
Bonjour Quebec June 21, 2006 by Dave HaynesI am back in Montreal, albeit briefly. It is one of those up and back trips in which all you see of the city is from office and taxicab windows. I am sitting in the departure lounge looking at the Astral Media screens that have been installed here and in many of the lounges. I …
Using text-messaging to control screens June 12, 2006 by Dave HaynesI wrote recently about Boston-based Locamoda's cool application for turning a cellphone into a remote control for digital signage. That one uses an IVR system to get the job done. A new kind of program, put together by Digital View for Canadian outdoor ad giant Pattison, uses the pure capabilities of SMS text messaging to …
Yet more nonsense June 8, 2006 by Dave HaynesThe guy at Strandvision, a relatively new industry entry, has a special place in my cold heart because he will issue a press release on ANYTHING in the hopes of generating attention. Sometimes the stuff is relevant. Mostly it's just silly, like the one he did on a server upgrade. This latest one pumped out …
DRE attendance numbers up this year June 2, 2006 by Dave HaynesThe Digital Retailing Expo people have released attendance numbers for its show last month, as well as some details for next year. A press release reports, "The 2006 event featured 97 exhibitors (over 20% growth since 2005) and attracted a record number of 1,220 qualified attendees and buyers within its niche market." The show had …
DRE Round-up May 23, 2006 by Dave HaynesThis reporter from Self-Service World does a fairly comprehensive roundup of things seen and heard at DRE last week …
If anywhere, why not here? May 23, 2006 by Dave HaynesAs mentioned in the previous post, I am in Las Vegas It's a great people-watching place, with an endless parade of nutbars and cosmetically-enhanced trophy wives. When I wasn't looking at that, I was looking around for evidence of digital signage. Given this is the town that restraint forgot, with the visual volume always set …
Two approaches to shopping malls May 23, 2006 by Dave HaynesI am at the International Council of Shopping Centers trade show in Lost Wages, Nevada, having a look at the industry and getting away from the butt-ugly cold weather around the great lakes and northeast. This is a trade show that is all about building and leasing shopping mall space, and I have never seen …
71,000 screens and counting May 19, 2006 by Dave HaynesRoll this around in your skull for a minute or two … “The total number of displays installed on our commercial networks in our directly operated cities increased to 71,230 as of March 31, 2006 from 45,049 as of December 31, 2005. In addition, displays in networks operated by our regional distributors increased to 3,779 …
DRE: Day 2 May 19, 2006 by Dave HaynesHappily, Day 2 at DRE proved far busier than Day 1 – and seemed to flush out more retailers. There were emissaries from some significant retailers rumbling around, seeming to know what they were looking for. Apart from LocaModa (see next post), I did not see much that was new or particularly compelling. Things worth …
