Rethinking checkout screens May 24, 2007 by Dave HaynesI have been traveling yet again, this time in the USA northeast. We had time between a big meeting and the flight yesterday to pop into a regional grocer and see what they were up to. As has been the case with other such installs, the digital network in this one was pretty hopeless. There was …
Digital Signage Expo 2007 May 18, 2007 by Dave Haynes Well, the good news is that this year’s edition of the DSE show was well attended, not only in terms of bodies but also in the type of people wandering around the show floor. There were a lot of people there on missions to find stuff. The bad news is that if you were hoping …
You want engagement? Howziz? May 15, 2007 by Dave Haynes The MIT Advertising Lab has a post about how MSNBC has an interactive game that puts their brand up under the bright lights and really engages viewers. It behaves like an arcade game, but instead of there being a game controller, the whole audience is the game controller. The people in the seats before the …
DSE is upon us May 14, 2007 by Dave Haynes I am on a plane too early tomorrow to head down to Chicago for my third Digital Signage Expo, the event formerly known as Digital Retailing Expo. My guys have a booth, as do most of the usual suspects. And those among us who don’t have booth space will be hanging around and squinting at name tags, …
Watch this ad and I'll wet your whistle for free May 11, 2007 by Dave HaynesGizmodo, my favorite gadget blog, has a post today about a Japanese vending firm that has installed 19 inch screens into hot and cold drink machines. Google’s auto translater does a fine job of passing along the company’s rationale: The new media ‘charm of [medeikahue]’, as for that, be sure to make see for the hand. Everyone …
Xuuk may be luuking at uu May 10, 2007 by Dave HaynesA teeny company operating out of the Human Media Lab up the road at Queen’s University, in Kingston, Ontario, has unveiled a little people-counter gadget it hopes will do for out of home advertising what mouse clicksdo for online. The $999 device, concocted by the lab and commercialized by a resulting start-up company called Xuuk, …
Media spend on digital media networks growing at double-digit rate May 10, 2007 by Dave Haynes Research company PQ Media has come out with a report that looks at the fast growth of media spend in what it calls alternative out-of-home media. You have a healthy chunk of change for the whole report, but it may be money well-spent — as it is one of the first times I have seen …
Taking in The Ripple Effect May 7, 2007 by Dave Haynes My boss passed on a piece today from a media mag that reworked a press release from a relatively new company called Ripple, which is taking a bit of an interestingly different crack at running a network and selling ads in this space. Says the press release: Ripple, the first nationwide out-of-home Lifestyle Digital Media …
GSBC resurfaces with new world-beating products!!! May 1, 2007 by Dave Haynes Now that’s service. Whine and worry a little bit that a company hadn’t posted an over-the-top press release for a while and what do they do? They issue an over-the-top press release. God bless them at GSBC/Digicurve, or whatever. The latest word: Bangkok Thailand (PRWEB) April 30, 2007 — GSBC Global Thailand has acquired a …
Engaging at the bus stop April 29, 2007 by Dave HaynesNokia’s smartphone, the n95, is being peddled in London using what sound like very cool bus shelter screens. The application uses a take-off on an old tile matching game — probably driven by Flash — to get and keep transit riders’ attention. The conference I was at last week had endless pleas to make signs …
