Coxcom moving to Milton, getting under one roof March 31, 2008 by Dave HaynesToronto-area satellite and DS rollout specialist Coxcom has announced it is consolidating its operations under one roof in Milton, Ontario — about 20 minutes up the road from itts current cluster of buildings on the Oakville-Mississauga border. “With the sustained growth of our satellite services division, and the rapid growth of our digital signage and …
Zoom gets high ad recall despite state of viewers March 29, 2008 by Dave HaynesI always thought Zoom Media, New Ad and other companies focused on poster advertising in bars and restaurants had a great target audience, but wondered a little what recall would be like given said audience was in there pounding back Jello shots and Irish Car Bombs. Would they remember their names, never mind ads??? Turns …
Clear Channel LED boards hacked by graffiti artist March 26, 2008 by Dave Haynes UPDATE: See the comments. ClearChannel says this was a paid ad. “The skull phone digital display was a paid advertisement that represented themselves as advertising for an art display. The claim that anyone allegedly “hacked into” the display through the internet or by entering the physical location is totally false.” The plot thickens … I …
More evidence the money is moving March 26, 2008 by Dave HaynesMedia research house PQ Media has released a report and forecast on alternative media spending in the US, and identifies digital out of home as one of the hot growth areas. Spending on alternative media, says a company press release, jumped 22.0% to $73.43 billion in 2007 and is expected to continue its rapid ascension …
Content strategy – it's now about price March 25, 2008 by Dave HaynesThe wobbly economy is changing consumer attititudes, and that could have a role in the angle network operators take with their in-store marketing content. Latest research suggests it’s not about quality these days in places like groceries, it’s about price and convenience. A new study from Vertis Communications, reports MediaPost, finds that just 1% of …
Buy your DS stuff on eBay … no really March 24, 2008 by Dave HaynesSo I was doing my regular cruise of eBay watch items, ever on the hunt for rare, gilded Tammy Faye Bakker make-up trowels (bless her soul), when I stumbled across something I didn’t actually expect to see on the auction site’s hallowed pages – digital signage stuff. Behold — a digital signage player from a …
Wimax termed a disaster by Aussie broadband network March 24, 2008 by Dave HaynesLots of news stories and blog posts out there today about a presentation last week by the guy running an Aussie IP connectivity start-up that was using Wimax. He started his routine by saying the technology may not work, and it apparently spiraled down from there, citing poor performance and big latency problems. However, another …
Corel to lend DS expertise at sign trade show. Huh??? March 23, 2008 by Dave HaynesOttawa-based Corel has been around a long time as a competitor to Adobe for publishing and graphics. Somehow or other, one of their guys is leading a session on digital signage at the International Sign Expo trade show this week. “CorelDRAW(R) Graphics Suite has always been the leading choice for sign makers,” said Gerard Metrailler …
GlobalShop – various bits March 23, 2008 by Dave Haynes Day Three was a predictable dead zone – what with the Easter weekend looming, as well as a half-foot of snow heading for O’Hare. Here are some pix and comments on stuff I saw. Another company well-established in merchandising rolled out its own screen right at the shelf thing, though it was widly different from …
Content Design 101: The professor has started March 19, 2008 by Dave HaynesFellow blogger Bill Gerba is/was in Chicago at GlobalShop judging digital signage content for some POPAI awards. We had a quick chat, but I wasn’t aware he’d posted a great tutorial — one of several to come — about content design. Had I read it, I would have mentioned it was well done. Worth a …
