The mixer is set – April 24 April 17, 2008 by Dave Haynes We’re going to Alice Fazooli’s, which is just west of the big tall building forest of downtown Toronto. Thursday, April 24 6:30 and on No formal host has stepped up for this one … yet Address: Alice Fazooli’s Italian Grill (bar) 294 Adelaide Street West Map: http://www.alicefazoolis.com/mapToronto.html For newcomers – a chance for people in …
An in-store that's useful and at eye-level … go figure April 17, 2008 by Dave Haynes I like this … A Silicon Valley-based company called Evincii has come up with a shelf-edge screen that allows consumers get more detailed information on over the counter medications by fiddling with what the company calls a search engine in a store. They started installing PharmAssist stations in Longs Drugs about a year ago and …
NAB holds session on DS basics April 17, 2008 by Dave HaynesThe NAB show is a massive event tuned to the technology side of the mainstream broadcasting business, and new media initiatives have never been a big part of the proceedings. However, this year’s event in Las Vegas (where else?) had a session on our weird little industry, and the organizers got some pretty impressive names …
MediaTile unveiling sign/kiosk piece at Vegas show this week April 16, 2008 by Dave Haynes I’m not sure if this really is a world-first, but it’s a hair-splitting debate I and most people likely care less about. It is, however you look at it, interesting. MediaTile today unveiled the world’s first all-in-one digital signage and kiosk solution, with integrated cellular-broadband networking and web-based management, at the international KioskCom Self Service …
Mainstream TV takes on DS ad format April 16, 2008 by Dave HaynesOne of the concerns I have had around some digital screen networks is using an ad format that is utterly foreign to media planners and content producers — notably the “L” or reverse “L” format that has a strip along the bottom and side of a screen. I’ve see a few companies doing this, often …
Old school in-store media kicks new stuff's shiny butts, says Soreson research April 15, 2008 by Dave Haynes Bill Gerba picked up on this already but I will continue, driving home some research that will hopefully start to influence some decisions around in-store media. At that conference in Montreal last week, a guy from one of Canada’s biggest agencies casually asked me who in retail was doing a really good job of in-store …
Time for a mixer April 14, 2008 by Dave HaynesThe NAB and Kioskcom shows are on this week in Las Vegas and that’s pretty much it, for a bit, in terms of industry-related events for a while. We have not had a local industry mixer for a while and have been dodging them because of all these trade shows that suck people out of …
Smart Pic's Dollar General on massive install blitz April 14, 2008 by Dave Haynes Travels last week prevented me from writing much, including a post on news that the Dollar General value retail chain in the US has launched a screen network. Much has been written on a few posts about the basics of the deal, including on Screens TV. Briefly, Dollar General TV (DGTV) started rolling out last …
Arbitron study suggests fast food outlets are a solid media environments April 11, 2008 by Dave Haynes Digital media network operator Indoor Direct has released results of a study run by Arbitron that validates the quick-service restaurant industry as a prime audience for in-store digital media. The study, done in Wendy’s, Denny’s, Hardee’s, Arby’s, and CiCi’s Pizza stores, indicates nearly 100 million people – about 42% of the US adult population – …
JADN – A round-up from Pub Zone April 11, 2008 by Dave Haynes Pub Zone is a long-time online publication that keeps tabs on the advertising and marketing industries. They had a writer at the JADN event in Montreal earlier in the week, and filed this. And Patricia Vandal sent me some snapshots from the show, including one of the three bloggers fielding questions. That’s me on the …
