NY Times has a gaze at face-tracking “controversy” June 1, 2008 by Dave Haynes Maybe I’m naive, but the whole fuss that seems to be bubbling up about face tracking technology for digital billboards and screens has that much ado about nothing feel to it. As an old newspaper editor I have too many times been in slow news day planning meetings that ended up with reporters being sent …
NY Times has a gaze at face-tracking "controversy" May 31, 2008 by Dave Haynes Maybe I’m naive, but the whole fuss that seems to be bubbling up about face tracking technology for digital billboards and screens has that much ado about nothing feel to it. As an old newspaper editor I have too many times been in slow news day planning meetings that ended up with reporters being sent …
How to do cinemas well … May 29, 2008 by Dave Haynes The guys at Minicom — whose blog is always much more than a soap box for the company’s gear — have a great set of photos showing a new install at a movie house in the UK. The install shows targeted screens over the concessions areas, ticketing and along the hallways in poster format. It …
South African operator reports big-time sales impacts across retail network May 29, 2008 by Dave Haynes As reported in a blog called espaces, South African firm One Digital Media’s CEO told the crowd at a recent Marketing-at-Retail Workshop in Johannesburg how research is showing significant sales impacts in installed locations. Mike Bosman said independent research conducted recently on 22 brands showed those brands stood out 33% more when the particular brand …
Loto-Quebec screens May 29, 2008 by Dave Haynes I am at the main office in wonderful Montreal for a couple of days, mainly for the last of three Ingram Micro show and tell sessions. Spotted in a couple of stores, Loto-Quebec’s approach to digital screens. They did a trial with a local company, but ultimately opted to build out their own solution, cooked …
Big-ass Walgreens' board to dwarf other LED screens in Times Square May 27, 2008 by Dave Haynes Walgreens is opening chain drug stores in the US at a record pace, so why not set another record – the biggest big-ass LED board. Tech blog Gizmodo is reporting via a couple of other sources that the retailer is installing a capital M Massive LED board at its flasgship store in the global centre …
How to get noticed in a shopping mall – Go BIG May 27, 2008 by Dave Haynes Like many in this industry, I have at various times been involved in plans to put screens into big shopping malls. I have seen looney-tune plans to install screens no bigger than 27″ and other ones that cascaded screens along corridors. A lot of people have thoughts around doing them at or near the wayfinding …
Three-Minute Ad Age look at interactive LED boards May 27, 2008 by Dave Haynes Advertising Age online does a regular video feature called 3-Minute Ad Age that does a quick blast through a selected topic. There’s a piece up today about some cool interactive applications involving cell phones and the big, honkin’ aggregate of LED boards that Thomson Reuters has at NYC’s Times Square. Among the campaigns are those …
Screen network as guinea pig recruiter May 26, 2008 by Dave HaynesI am huge fan of anyone coming into this space who decides to go at it a little differently – and the newly announced Digi-AdServices Network certainly qualifies. This is the well-mined approach of putting screens in waiting rooms because of the defined audience and long dwell times. But the big difference is that the …
MSNBC's Spectra news viewer a very different spin May 26, 2008 by Dave HaynesI have been fiddling for a few days now with MSNBC’s Flash-based news viewer, which takes a dramatically different approach to visual presentation of news headlines. Instead of news tickers or simple, stacked headlines, this is a color-coded tornado of Flash cards that swirl in a vortex on the screen. Spectra merges the news spectrum …
